# Summer Moon Coffee

> Summer Moon Coffee is an Austin-based specialty coffee company built on a single stubborn idea: roast every bean over seasoned Texas post oak in handmade brick ovens, the way 19th-century coffee masters did before gas and drum roasters took over. Founded by Amanda and Justin Terry - carrying forward Amanda's father's obsession with wood-fired roasting - the brand pairs its smooth, low-bitterness oak-roasted coffee with Moon Milk, a proprietary sweet cream customers order by the phase of the moon. What began as one South Austin coffee bar in 2005 has grown into 70-plus cafes across a dozen states, sold alongside a Shopify direct-to-consumer store, subscriptions and a franchise system, generating roughly $125M in annual revenue.

- **Founded:** 2005
- **Headquarters:** Austin, Texas, United States
- **Founders:** Amanda Terry (Co-Founder), Justin Terry (Co-Founder)
- **Team size:** ~350-370 employees
- **Products:** Oak-Roasted Coffee, Moon Milk, Coffee Pods, Coffee Subscription, Coffee Shops / Cafes
- **Notable:** Grew from one South Austin coffee bar (2005) to 70+ cafes across roughly a dozen states, Built 'Texas' Original Oak Roasted Coffee' into a recognizable category and brand, Created Moon Milk, a signature sweet cream that became a defining customer ritual

## Products & services

- **Oak-Roasted Coffee** — Whole bean and ground coffee roasted in small batches over seasoned Texas post oak in handmade brick ovens; sold as signature and seasonal blends (Inferno, Blue Blazes, Glowing Ember, Sweet Hearth, Afterglow, En Fuego and more).
- **Moon Milk** — Proprietary sweet cream ordered by intensity - Whisper Moon, Half Moon, Full Moon - designed to complement rather than overpower the oak-roasted flavor.
- **Coffee Pods** — Single-serve oak-roasted coffee pods for at-home brewing.
- **Coffee Subscription** — Recurring direct-to-consumer delivery of oak-roasted beans via the online store.
- **Coffee Shops / Cafes** — Company-owned and franchised cafes offering the full oak-roasted menu, Moon Milk drinks and a cozy, community-focused atmosphere.
- **Franchise Program** — Turnkey franchise system for operators, with a $25,000 franchise fee and total investment roughly $616K-$1.04M per location.
- **Merchandise** — Branded mugs, apparel and coffee accessories sold in cafes and online.

## Achievements

- Grew from one South Austin coffee bar (2005) to 70+ cafes across roughly a dozen states
- Built 'Texas' Original Oak Roasted Coffee' into a recognizable category and brand
- Created Moon Milk, a signature sweet cream that became a defining customer ritual
- Reached an estimated ~$124.9M in annual revenue
- Developed a franchise system enabling multi-state expansion into markets like Tennessee, Arkansas, Wisconsin, Oklahoma and the Carolinas

## Latest updates

- **2025-08** — Franchise expansion continues into new markets including a second Wake Forest, North Carolina location at Grove 98.
- **2025-01** — Announced growth of South Carolina footprint with locations in Simpsonville and Clemson.

## Links

- Website: https://summermooncoffee.com
- LinkedIn: https://www.linkedin.com/company/summermooncoffee
- Twitter/X: https://twitter.com/summermooncb
- Instagram: https://www.instagram.com/summermooncoffee/
- Facebook: https://www.facebook.com/sipsummermoon/

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Profile page: https://yespress.io/summer-moon-coffee
Published by YesPress — https://yespress.io
Last updated: 2026-08-13