# Sukhinder Singh Cassidy

> Sukhinder Singh Cassidy is the CEO of Xero, the New Zealand-headquartered cloud accounting platform serving small businesses globally. A 25-year Silicon Valley operator, she co-founded Yodlee, ran Asia Pacific and Latin America for Google, served as President of StubHub, founded Joyus and theBoardlist, and authored the WSJ bestseller Choose Possibility.

- **Role:** CEO at Xero
- **Organizations:** Xero, theBoardlist, Choose Possibility
- **From:** Dar es Salaam, Tanzania
- **Nationality:** Canadian
- **Education:** BA, Business Administration (HBA), Ivey Business School, Western University
- **Known for:** CEO of Xero, a publicly traded NZX/ASX-listed cloud accounting company serving millions of small businesses, Co-founder of Yodlee (IPO 2014), Founder of theBoardlist, which launched with 600 board-ready women endorsed by 50 tech CEOs

## Career timeline

- **1992** — Graduated from Ivey Business School; joined Merrill Lynch in New York as an investment banking analyst
- **1994** — Moved to Merrill Lynch London; later worked at Sky UK as an analyst
- **1998** — Moved to Silicon Valley; joined Junglee, which was acquired by Amazon
- **1999** — Co-founded Yodlee with five engineering co-founders
- **2003** — Joined Google; rose to President, Asia Pacific and Latin America operations
- **2009** — Left Google to become CEO-in-residence at Accel Partners
- **2010** — Named CEO of Polyvore
- **2011** — Founded Joyus, a video commerce startup, in San Francisco
- **2014** — Yodlee IPO
- **2015** — Launched theBoardlist on July 15
- **2017** — Joyus acquired by StackCommerce
- **2018** — Named President of StubHub
- **2021** — Published Choose Possibility: Take Risks and Thrive (Even When You Fail) - WSJ bestseller
- **2022** — Named incoming CEO of Xero on November 10
- **2023** — Formally became CEO of Xero on February 1

## Achievements

- CEO of Xero, a publicly traded NZX/ASX-listed cloud accounting company serving millions of small businesses
- Co-founder of Yodlee (IPO 2014)
- Founder of theBoardlist, which launched with 600 board-ready women endorsed by 50 tech CEOs
- Wall Street Journal bestselling author of Choose Possibility (2021)
- Former President, Asia Pacific and Latin America at Google
- Former President of StubHub (oversaw ~$5B GMV, $1B+ revenue)

## Latest updates

- **2023-02** — Took the CEO role at Xero, succeeding Steve Vamos.

## Links

- Website: https://www.choosepossibility.com/
- LinkedIn: https://www.linkedin.com/in/sukhinders/
- Twitter/X: https://twitter.com/sukhindersingh

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Profile page: https://yespress.io/sukhinder-cassidy
Published by YesPress — https://yespress.io
Last updated: 2026-05-30