# Suger

> Suger is a San Francisco software company that helps B2B software vendors sell through cloud marketplaces like AWS, Microsoft Azure, and Google Cloud. Instead of stitching together fragile integrations and manual spreadsheets, companies use Suger's API-driven platform to list products, send private offers, run co-sell with cloud reps, meter usage, bill, and sync it all back to their CRM. Founded in 2022 and backed by Y Combinator, it raised a $15M Series A in early 2025 and now works with 300+ software vendors moving billions in marketplace transactions.

- **Founded:** 2022
- **Headquarters:** San Francisco, United States
- **Founders:** Jon Yoo (Co-Founder & CEO), Chengjun Yuan (Co-Founder & CTO)
- **Team size:** ~50-72 employees
- **Products:** Marketplace Listings, Private Offers & Quotes, Co-Sell Automation, Billing & Usage Metering, Partner Relationship Management
- **Notable:** Raised $15M Series A led by Threshold Ventures in February 2025, Grew to 300+ ISV customers managing $6B+ in marketplace transactions, More than quadrupled revenue during 2024

## Products & services

- **Marketplace Listings** — List and manage products across AWS, Microsoft Azure, Google Cloud, Snowflake, Alibaba Cloud, and Oracle marketplaces with minimal engineering effort.
- **Private Offers & Quotes** — Create, send, and manage custom-priced private offers and resale offers, with quote management for large negotiated deals.
- **Co-Sell Automation** — Coordinate co-sell opportunities and deal registration with cloud provider sales teams, syncing pipeline both directions.
- **Billing & Usage Metering** — Usage-based billing, metering, and automated revenue recognition tied directly to marketplace transactions.
- **Partner Relationship Management** — Manage partner referrals, collaboration, and channel relationships across the marketplace ecosystem.
- **Revenue Analytics & CRM Sync** — Real-time margin insights and revenue analytics with two-way sync to Salesforce and HubSpot.

## Achievements

- Raised $15M Series A led by Threshold Ventures in February 2025
- Grew to 300+ ISV customers managing $6B+ in marketplace transactions
- More than quadrupled revenue during 2024
- Customers average 3x marketplace deal volume and 140% higher contract values after switching
- Y Combinator W23 batch
- Supports six cloud marketplaces: AWS, Azure, Google Cloud, Snowflake, Alibaba Cloud, Oracle

## Latest updates

- **2025-02** — Closed $15M Series A led by Threshold Ventures to expand cloud marketplace automation and R&D.
- **2024-12** — Reported more than quadrupling revenue during 2024 while surpassing 200+ (now 300+) customers.
- **2025-01** — Rolled out a refreshed brand and logo inspired by melted chocolate, signaling smoother, faster marketplace transactions.

## Links

- Website: https://suger.io
- LinkedIn: https://www.linkedin.com/company/suger-inc
- Twitter/X: https://twitter.com/SugerInc

---

Profile page: https://yespress.io/suger
Published by YesPress — https://yespress.io
Last updated: 2026-08-20