# Subaru of America

> Subaru of America markets and distributes Subaru vehicles, parts, and accessories across the United States through about 640 retailers. The Camden-based subsidiary pairs practical crossovers, all-weather capability, and driver-assistance technology with a distinctive history of inclusive marketing and retailer-led community programs.

- **Founded:** 1968
- **Headquarters:** Camden, United States
- **Founders:** Malcolm Bricklin (Co-founder), Harvey Lamm (Co-founder; former chairman, CEO, president and COO)
- **Products:** Crosstrek, Forester, Outback, Ascent, WRX and BRZ
- **Notable:** 643,591 U.S. vehicle sales in calendar 2025., Crosstrek achieved record annual sales of 191,724 in 2025., More than $346 million donated through eighteen years of Share the Love, as reported in October 2026.

## Products & services

- **Crosstrek** — Compact crossover with standard AWD in the 2026 range, including hybrid and Wilderness versions.
- **Forester** — Compact SUV with gas, hybrid, and Wilderness choices; standard AWD and 8.7 inches of ground clearance on the conventional 2026 Forester.
- **Outback** — Utility-focused SUV; a new entry-level 2027 trim was announced October 22, 2026 at $32,995 MSRP, excluding destination charges.
- **Ascent** — Three-row SUV for families needing additional seating.
- **WRX and BRZ** — Performance models; BRZ is a rear-wheel-drive sports coupe.
- **Solterra, Trailseeker and Uncharted** — Battery-electric models expanding Subaru’s U.S. range; drivetrain specifications vary by model and trim.
- **EyeSight** — Driver assistance including adaptive cruise control, lane assistance, and pre-collision braking; capability varies by vehicle.
- **Genuine parts and accessories** — Replacement parts and vehicle accessories distributed through the retailer network.

## Achievements

- 643,591 U.S. vehicle sales in calendar 2025.
- Crosstrek achieved record annual sales of 191,724 in 2025.
- More than $346 million donated through eighteen years of Share the Love, as reported in October 2026.
- 2025 impact reporting records more than 15,000 employee volunteer hours.
- September 2026 sales rose 13.2% year over year to 52,056 vehicles.

## Latest updates

- **2026-10** — October 22: announced a $32,995 MSRP entry-level 2027 Outback, excluding destination charges; availability expected later in 2026.
- **2026-10** — October 14: announced 2026 Share the Love, November 19, 2026-January 4, 2027, aiming to exceed $360 million in cumulative event giving.
- **2026-10** — October 1: reported September sales of 52,056, up 13.2% year over year; year-to-date volume remained below the comparable 2025 period.
- **2026-06** — June 23: published its 2025 Corporate Impact Report.

## Links

- Website: https://www.subaru.com/
- LinkedIn: https://www.linkedin.com/company/subaru-of-america
- Twitter/X: https://twitter.com/subaru_usa
- YouTube: https://www.youtube.com/user/Subaru
- Instagram: https://www.instagram.com/subaru_usa/
- Facebook: https://www.facebook.com/subaruofamerica
- TikTok: https://www.tiktok.com/@subaruofamerica

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Profile page: https://yespress.io/subaru-of-america
Published by YesPress — https://yespress.io
Last updated: 2026-10-23