# Style Arcade

> Style Arcade is an Australian-founded software company that builds a buying and planning workspace for fashion brands and retailers. Its platform pulls together sales, stock, orders, imagery and web data into one visual source of truth, then uses analytics and AI-driven recommendations to help merchandising teams plan ranges, forecast demand, optimize size curves and reorder inventory. Founded in 2018 by Michaela Wessels and Tristan Hoy, the company serves thousands of teams globally - including Ralph Lauren, David Jones, Princess Polly and Tibi - and positions itself as a faster, more visual alternative to spreadsheets and generic BI tools.

- **Founded:** 2018
- **Headquarters:** Surry Hills, Sydney, New South Wales, Australia
- **Founders:** Michaela Wessels (CEO & Co-Founder), Tristan Hoy (CTO & Co-Founder)
- **Team size:** ~32 employees
- **Products:** The Range Plan, Assortment Planning, Retail Analytics, Product Forecasting, Buying & Reorders
- **Notable:** Raised A$8M Series A in November 2022 led by US firm Acadian Software, Grew to 6,000+ teams across 28 countries, Reported customer outcomes: 33% lower returns, 95%+ size accuracy within a year, 5.2x average ROI

## Products & services

- **The Range Plan** — A digitized, visual assortment planning workspace that keeps buying, planning, design and marketing teams aligned with live updates.
- **Assortment Planning** — Software that helps buyers and merchandisers plan ranges faster and manage inventory smarter across channels.
- **Retail Analytics** — Advanced reporting and post-season and in-season trading analysis combining sales, stock, orders and web analytics in one source of truth.
- **Product Forecasting** — AI-driven demand forecasting to project performance and inform buy quantities.
- **Buying & Reorders** — An AI-powered buy calculator that recommends how many units of each product to purchase or reorder.
- **Size Curve Optimisation** — Applies True Rate of Sale logic at size level to target near-100% size availability on key SKUs and reduce returns.
- **Margin Calculator** — Margin and markdown modeling to protect profitability across the season.
- **Integrations** — Connectors for Shopify, Peoplevox, Google Analytics and more, plus Shopify tag management and product feed enrichment.

## Achievements

- Raised A$8M Series A in November 2022 led by US firm Acadian Software
- Grew to 6,000+ teams across 28 countries
- Reported customer outcomes: 33% lower returns, 95%+ size accuracy within a year, 5.2x average ROI
- Multiple G2 badges including Highest User Adoption, Most Implementable, High Performer and Leader
- Expanded internationally to New York and London
- Featured in Business of Fashion, Forbes and the Australian Financial Review

## Latest updates

- **2022-11** — Closed A$8M Series A led by Acadian Software to fund global expansion.
- **2023-01** — Michaela Wessels relocated to New York to lead North American expansion; opened New York and London presence.
- **2024-01** — Expanded enterprise customer base to include Ralph Lauren, David Jones and Rag & Bone.
- **2025-01** — Reported scaling to 6,000+ teams across 28 countries with AI-driven forecasting and size optimization.

## Links

- Website: https://stylearcade.com
- LinkedIn: https://www.linkedin.com/company/stylearcade
- Twitter/X: https://twitter.com/stylearcade
- YouTube: https://www.youtube.com/@style.arcade
- Instagram: https://www.instagram.com/style.arcade/
- Facebook: https://facebook.com/stylearcade

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Profile page: https://yespress.io/style-arcade
Published by YesPress — https://yespress.io
Last updated: 2026-07-17