# Studs

> Studs is a New York-based ear piercing and earrings brand that pairs licensed, needle-based piercing studios with a large e-commerce and in-store catalog of flatback studs, hoops, huggies and clickers. Founded in 2019 by Anna Harman and Lisa Bubbers, the company coined the idea of 'Earscaping' - curating a personalized stack of piercings and jewelry - and positions itself as a modern, hygienic alternative to mall piercing-gun kiosks and tattoo-shop counters. It operates a fleet of profitable studios across the U.S. alongside a direct-to-consumer online store.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Anna Harman (Co-Founder & CEO), Lisa Bubbers (Co-Founder & Chief Brand Officer)
- **Team size:** Approximately 240 employees
- **Products:** Ear Piercing (Earscaping), Flatback Studs, Hoops & Huggies, Clickers & Seamless Clickers, Earscape Sets
- **Notable:** First studio opened November 2019 and was profitable in its first month, Coined and trademarked the 'Earscaping' concept, Grew to 20+ profitable studios across multiple U.S. states

## Products & services

- **Ear Piercing (Earscaping)** — Licensed, needle-based piercings performed in-studio by trained Piercci, with placement curation across the ear (lobe, helix, conch, daith, tragus, rook, flat and more).
- **Flatback Studs** — The brand's signature post style - threadless flatback studs in titanium, gold-plated and 14k gold, designed for comfort in healed and healing piercings.
- **Hoops & Huggies** — Chunky and slim huggies and hoops for stacking across the ear.
- **Clickers & Seamless Clickers** — Hinged clicker styles in multiple diameters (5mm-10mm) for helix, daith and conch placements.
- **Earscape Sets** — Curated multi-piece earring sets designed to build a coordinated stack.
- **Fine & 14k Gold Jewelry / Fancy Studs** — Solid 14k gold and lab-grown diamond styles, expanded via the 2024 'Fancy Studs' fine-jewelry concept.
- **Tools & Accessories** — Flatback insertion tools, jewelry boxes, cleaning and aftercare products.

## Achievements

- First studio opened November 2019 and was profitable in its first month
- Coined and trademarked the 'Earscaping' concept
- Grew to 20+ profitable studios across multiple U.S. states
- Reached 1 millionth customer
- Raised roughly $30M total, including a $20M Series B led by Spark Capital
- Expanded into fine jewelry with 'Fancy Studs' (14k gold, lab-grown diamonds) in 2024
- Opened its largest NYC studio at Rockefeller Center

## Latest updates

- **2024-05** — Launched 'Fancy Studs,' a fine-jewelry pop-up featuring 14k gold earrings with lab-grown diamonds priced ~$150-$320.
- **2024-03** — Reported 23 profitable stores and reaching its 1 millionth customer.
- **2024-04** — CEO Anna Harman profiled by Fortune on building 'the adult version of Claire's.'
- **2025-01** — Published 2025 Studs Ear Piercing Trend Report highlighting hidden helix, stacked lobes and snakebite placements.
- **2026-01** — Released 2026 Studs Ear Piercing Trends report.

## Links

- Website: https://studs.com
- LinkedIn: https://www.linkedin.com/company/studs-piercing
- Instagram: https://www.instagram.com/studs/
- Facebook: https://www.facebook.com/studspiercing/
- TikTok: https://www.tiktok.com/@studs

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Profile page: https://yespress.io/studs
Published by YesPress — https://yespress.io
Last updated: 2026-06-12