# StubHub International

> StubHub International is the non-North American arm of the StubHub ticketing brand, operating online secondary marketplaces where fans buy and sell tickets to concerts, sports, theatre and festivals across the UK, Germany, Spain, France and dozens of other markets. Carved out of viagogo's StubHub acquisition by a 2021 UK regulator-mandated divestiture and now owned by Boston-based Digital Fuel Capital, the company runs from operational hubs in London, Madrid, Bilbao and Berlin, backing every transaction with its FanProtect guarantee.

- **Founded:** 2021
- **Headquarters:** Madrid, Spain (operations also in London, Bilbao and Berlin)
- **Founders:** Eric Baker (Co-founder of the original StubHub (2000) and founder of viagogo (2006); his merger created the business later split into StubHub International)
- **Team size:** ~90 employees
- **Products:** StubHub ticket marketplace (international), FanProtect Guarantee, Mobile apps, Seller tools
- **Notable:** Emerged as an independent global ticket marketplace following a 2021 UK CMA-mandated divestiture from viagogo's StubHub acquisition., Operates across dozens of international markets from hubs in London, Madrid, Bilbao and Berlin., Traces roots to Ticketbis, the Bilbao-founded marketplace eBay bought for ~$165M in 2016 to expand StubHub into 47 markets.

## Products & services

- **StubHub ticket marketplace (international)** — Online secondary marketplace for buying and selling tickets to concerts, sports, theatre and festivals across the UK, Germany, Spain, France and dozens of other markets.
- **FanProtect Guarantee** — Buyer and seller protection program promising valid tickets delivered on time, or a replacement/refund - the trust layer underpinning resale.
- **Mobile apps** — iOS and Android apps for browsing real-time availability, mobile ticket delivery and transfers on the go.
- **Seller tools** — Listing, pricing and delivery tools that let individuals and professional sellers reach international demand.

## Achievements

- Emerged as an independent global ticket marketplace following a 2021 UK CMA-mandated divestiture from viagogo's StubHub acquisition.
- Operates across dozens of international markets from hubs in London, Madrid, Bilbao and Berlin.
- Traces roots to Ticketbis, the Bilbao-founded marketplace eBay bought for ~$165M in 2016 to expand StubHub into 47 markets.
- Backs transactions with the FanProtect guarantee across all its markets.

## Latest updates

- **2026-03** — viagogo, operating the StubHub brand internationally, named official international distribution partner of ULTRA Europe.
- **2024-01** — Bob Kupbens, former eBay and Neiman Marcus executive, took over as CEO of StubHub International (initially interim).
- **2022-09** — Dan Mucha appointed CEO of StubHub International.
- **2021-09** — viagogo completed the divestiture of StubHub International to Digital Fuel Capital, ending the UK CMA investigation.

## Links

- Website: https://www.stubhub.co.uk
- LinkedIn: http://www.linkedin.com/company/stubhub-international
- Twitter/X: https://twitter.com/StubHub
- YouTube: https://www.youtube.com/stubhub
- Instagram: https://www.instagram.com/stubhub/
- Facebook: https://www.facebook.com/StubHubUK/

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Profile page: https://yespress.io/stubhub-international
Published by YesPress — https://yespress.io
Last updated: 2026-06-20