# Strother Communications Group

> Strother Communications Group is a privately held Minneapolis agency that combines primary research, positioning, creative work, digital marketing and public relations for manufacturers and other B2B companies. Founded in 1992 by Patrick Strother, it differentiates itself by interviewing customers and studying competitors before it writes the message, then carrying that finding through websites, content, advertising, sales support and launches.

- **Founded:** 1992
- **Headquarters:** Minneapolis, United States
- **Founders:** Patrick Strother (Founder, CEO and CMO)
- **Products:** IPQ Research, Brand Vision, Content, Digital, Integrated marketing
- **Notable:** Served more than 125 companies across five continents using 17 languages and five alphabets, according to the company., Named among 50 fast-growing private companies in 1998 and 1999, according to Patrick Strother's LinkedIn profile., Hired its first web-focused professional in 1998, an early move for an integrated communications agency.

## Products & services

- **IPQ Research** — A proprietary primary-research process used to identify brand strengths, competitive advantages and market opportunities.
- **Brand Vision** — A research-led positioning and branding process that develops key messages before visual identity.
- **Content** — Strategy and production across digital, print, audio and video, designed to demonstrate expertise and engage prospects.
- **Digital** — Web design and development, digital content and search engine optimization.
- **Integrated marketing** — Advertising, sales collateral, video, trade-show support and product-launch programs.
- **Public relations** — Media relations, reputation management, crisis counsel and internal communications.
- **Marketing signaling** — Strategic communication intended to make leadership, quality or category ambitions credible to the market.
- **Fractional growth strategy** — A strategic alliance with Growth Stratagem LLC adds fractional Chief Growth Officer support for scaling B2B companies.

## Achievements

- Served more than 125 companies across five continents using 17 languages and five alphabets, according to the company.
- Named among 50 fast-growing private companies in 1998 and 1999, according to Patrick Strother's LinkedIn profile.
- Hired its first web-focused professional in 1998, an early move for an integrated communications agency.
- Helped Mate Precision Technologies launch its workholding category; visitors at IMTS 2024 reportedly recognized the company as 'the Metalhead guys.'
- A JR Machine online marketing program generated a prospect described by its founder as having multimillion-dollar potential.
- Patrick Strother received the University of Minnesota College of Education and Human Development's Distinguished Alumni Award in 2011.

## Latest updates

- **2025-07** — SCG sharpened its own public positioning around marketing North American manufacturers and published updated guidance on specificity and product differentiation.
- **2025-02** — The agency announced a strategic alliance with Growth Stratagem LLC and added Marie Mansheim's fractional Chief Growth Officer capability.
- **2024-09** — Mate Precision Technologies' 'Made for Metalheads' workholding campaign drew recognition and booth traffic at IMTS 2024.

## Links

- Website: https://strothercommunicationsgroup.com/
- LinkedIn: https://www.linkedin.com/company/strother-communications-group
- Twitter/X: https://twitter.com/scgpr
- Instagram: https://www.instagram.com/scgpr/
- Facebook: https://www.facebook.com/scgpr

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Profile page: https://yespress.io/strother-communications-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20