# STRIVR

> STRIVR is a Santa Clara workforce-performance company that began by putting Stanford quarterbacks in virtual reality and now puts AI on the factory floor. After pioneering enterprise VR training for Fortune 1000 giants like Walmart, Verizon and Bank of America, STRIVR has shifted from preparing people for work to guiding them inside the flow of work - building hands-free, smart-glasses AI that detects and corrects operational mistakes in real time and turns expert know-how into instant visual instructions.

- **Founded:** 2015
- **Headquarters:** Santa Clara, California, United States
- **Founders:** Derek Belch (Founder & CEO), Jeremy Bailenson (Co-Founder & Chief Visionary), Michael Manuccia (Co-Founder & COO)
- **Team size:** ~51 employees (estimated)
- **Products:** Frontline Intelligence, WorkWise, Immersive Learning Platform, Behavioral analytics & measurement
- **Notable:** Pioneered enterprise VR training, scaling from athletic performance to the Fortune 1000, Powered Walmart's deployment of 17,000+ VR headsets for employee training, Delivered more than 1.5 million immersive training sessions

## Products & services

- **Frontline Intelligence** — AI-powered quality assurance delivered through smart glasses. Custom visual language models recognize procedural errors and guide workers through corrections hands-free, across logistics, manufacturing, field services, retail, QSR and healthcare.
- **WorkWise** — An AI platform that captures expert video and converts it into step-by-step visual work instructions and searchable SOPs, with AI voice editing, noise suppression and automatic updates as procedures change.
- **Immersive Learning Platform** — End-to-end enterprise VR/XR platform and Content Studio for creating, delivering, managing and measuring immersive training - the company's original product line used to train hundreds of thousands of employees.
- **Behavioral analytics & measurement** — Patented measurement of VR training data that captures how learners behave inside simulations and ties immersive practice to real-world performance outcomes.

## Achievements

- Pioneered enterprise VR training, scaling from athletic performance to the Fortune 1000
- Powered Walmart's deployment of 17,000+ VR headsets for employee training
- Delivered more than 1.5 million immersive training sessions
- Granted a patent for the measurement of VR training data
- Raised roughly $87.5M in total venture funding
- Reinvented its product from athlete VR to enterprise XR to frontline AI

## Latest updates

- **2026-01** — STRIVR markets Frontline Intelligence - hands-free AI error detection built into smart glasses using custom visual language models.
- **2025-06** — Launched WorkWise, an AI platform that turns expert video into step-by-step visual work instructions and SOPs for manufacturing, logistics and supply chain.
- **2022-04** — Raised a $35M Series B extension led by new investors Franklin Templeton and Prologis Ventures, bringing the round to $65M.

## Links

- Website: https://strivr.com
- LinkedIn: https://www.linkedin.com/company/strivr
- Twitter/X: https://twitter.com/STRIVRlabs
- Facebook: https://facebook.com/strivrlabs

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Profile page: https://yespress.io/strivr
Published by YesPress — https://yespress.io
Last updated: 2026-06-12