# Strella

> Strella is an AI-powered customer research platform that lets product, UX, and marketing teams run in-depth, AI-moderated interviews at scale and get synthesized insights in hours instead of weeks. Its adaptive AI moderator conducts dynamic, probing conversations, handles recruitment and scheduling, and turns raw interviews into highlight reels and reports - combining the speed of surveys with the depth of qualitative interviews. Founded in 2024 by Lydia Hylton and Priya Krishnan, the New York company raised a $14M Series A in October 2025 led by Bessemer Venture Partners and counts Amazon, Duolingo, Chobani, and Apollo GraphQL among its customers.

- **Founded:** 2024
- **Headquarters:** New York, United States
- **Founders:** Lydia Hylton (Co-founder & CEO), Priya Krishnan (Co-founder & COO)
- **Team size:** ~24 employees
- **Products:** AI-Moderated Interviews, Recruitment & Scheduling, Real-Time Synthesis & Insights, Analysis-Only Mode, Stimuli & Concept Testing
- **Notable:** Raised $18M total across Seed ($4M) and Series A ($14M, October 2025) within about a year of launch, Grew revenue ~10x and quadrupled its customer base to 40+ paying enterprises since the October 2024 stealth launch, Adopted by Amazon, Duolingo, Chobani, and Apollo GraphQL, among others

## Products & services

- **AI-Moderated Interviews** — A multilingual AI moderator conducts dynamic, voice-based interviews up to 90 minutes long, asking adaptive follow-up questions to probe for the 'why' behind user behavior, just like a skilled human researcher.
- **Recruitment & Scheduling** — Automated participant recruitment from a global panel plus scheduling, so research goes from idea to fielded study without manual coordination.
- **Real-Time Synthesis & Insights** — Interviews are transcribed and synthesized in real time into themes, instant highlight reels, and customizable reports that stakeholders can explore and share.
- **Analysis-Only Mode** — Teams can upload their own human-conducted interviews to get Strella's AI-powered analysis, synthesis, and highlight reels without using the AI moderator.
- **Stimuli & Concept Testing** — Embed videos, prototypes, and other stimuli into interviews for rapid concept validation and continuous UX feedback across channels.

## Achievements

- Raised $18M total across Seed ($4M) and Series A ($14M, October 2025) within about a year of launch
- Grew revenue ~10x and quadrupled its customer base to 40+ paying enterprises since the October 2024 stealth launch
- Adopted by Amazon, Duolingo, Chobani, and Apollo GraphQL, among others
- Helped Duolingo cut concept-testing timelines from six weeks to two days
- Delivers a reported 90% average time savings on manual research work

## Latest updates

- **2025-10** — Closed a $14M Series A led by Bessemer Venture Partners to redesign customer research for the AI era.
- **2025-10** — VentureBeat reported Amazon and Chobani among enterprises adopting Strella's AI interviews as the startup scaled to 40+ paying customers.
- **2024-10** — Emerged from stealth and announced $4M in seed funding to automate market research with AI-powered customer interviews.

## Links

- Website: https://www.strella.io
- LinkedIn: https://www.linkedin.com/company/strella-io
- Twitter/X: https://x.com/strella_io
- Instagram: https://www.instagram.com/strella_io
- TikTok: https://www.tiktok.com/@strella_io

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Profile page: https://yespress.io/strella
Published by YesPress — https://yespress.io
Last updated: 2026-06-12