# Stream Empire Holdings

> Stream Empire Holdings is a Kuala Lumpur-based, family-led retail and distribution group that brings international fashion, sports, lifestyle, beauty and food brands to Southeast Asian consumers. Its advantage is not one label but an operating stack - wholesale relationships, local distribution, physical stores, e-commerce, service-led concepts and franchise execution - built from a footwear-supply business founded in 1983.

- **Founded:** 1983
- **Headquarters:** Kuala Lumpur, Malaysia
- **Founders:** Robert Lim (Founder and Managing Director)
- **Team size:** More than 300 people, according to the company homepage and LinkedIn profile.
- **Products:** Brand distribution, Retail operations, E-commerce, Showcase, The Marathon Shop
- **Notable:** Built an operating legacy dating to 1983, beginning as a supplier to Malaysian footwear manufacturers., Expanded from supply and contract manufacturing into distribution, retail, e-commerce and franchise operations., Operates more than 200 stores across major Southeast Asian countries, according to CJ Foodville's 2025 partnership announcement.

## Products & services

- **Brand distribution** — Imports, distributes and develops international footwear, sportswear, apparel and lifestyle brands for Southeast Asian markets.
- **Retail operations** — Builds and operates physical retail concepts and interactive store experiences for international and house brands.
- **E-commerce** — Runs direct-to-consumer online storefronts across its brand portfolio.
- **Showcase** — A multi-brand sneaker destination that combines retail with shoe cleaning and cap reshaping services.
- **The Marathon Shop** — A running-specialty retailer combining performance gear with community activities for runners.
- **Kasut Marketplace** — An accessibly priced multi-brand sneaker marketplace.
- **Rookie Kids** — A premium multi-brand children's fashion retailer carrying international apparel, footwear and accessories.
- **MiX.Store** — A convenience-store concept specializing in imported Asian snacks, drinks and food.
- **The Chamber** — A premium wine, spirits, cigar and e-commerce concept with tastings, masterclasses, private rooms and mobile event service.
- **Tous les Jours Malaysia** — SEH Food operates the Korean-French bakery-cafe brand in Malaysia under a master franchise agreement with CJ Foodville.

## Achievements

- Built an operating legacy dating to 1983, beginning as a supplier to Malaysian footwear manufacturers.
- Expanded from supply and contract manufacturing into distribution, retail, e-commerce and franchise operations.
- Operates more than 200 stores across major Southeast Asian countries, according to CJ Foodville's 2025 partnership announcement.
- Built a workforce of more than 300 people, according to the current company homepage.
- Secured Malaysian master franchise rights for Tous les Jours and opened the first two outlets in June 2025.
- Sold the Malaysian JD Sports operation back to its principal for an undisclosed nine-figure amount, as reported by FirstClasse in 2024.

## Latest updates

- **2025-06** — Tous les Jours opened its first two Malaysian flagship outlets at Sunway Pyramid and Sunway Velocity under Stream Empire subsidiary SEH Food.
- **2025-01** — SEH Food and CJ Foodville signed a master franchise agreement to return Tous les Jours to Malaysia, initially targeting five outlets in 2025.
- **2024-09** — A profile of Justin and Jordan Lim reported the sale of Stream Empire's Malaysian JD Sports operation back to its principal for an undisclosed nine-figure amount and previewed moves into Korean beauty and food and beverage.
- **2021** — The Chamber launched as a premium retail and e-commerce concept for wine, spirits, liquor and cigars.
- **2020-02** — The company announced Boardriders distribution rights in Malaysia and leadership appointments ahead of regional expansion.

## Links

- Website: https://seh.my
- LinkedIn: https://www.linkedin.com/company/stream-empire-holdings
- Instagram: https://www.instagram.com/sehwhaat/
- Facebook: https://www.facebook.com/streamempireholdings/

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Profile page: https://yespress.io/stream-empire-holdings
Published by YesPress — https://yespress.io
Last updated: 2026-08-15