# Strava

> Strava is the social network for athletes - a mobile and web platform where runners, cyclists, hikers and more than 150 million registered users record activities by GPS, compete on community-built segments, give each other kudos, and analyze performance. Founded in San Francisco in 2009, it pairs a free activity feed with a premium subscription offering training analytics, route discovery, heatmaps and AI-powered insights. With roughly $500M in revenue, a $2.2B valuation, and a confidential 2026 IPO filing, Strava has become the connective tissue of global endurance sport.

- **Founded:** 2009
- **Headquarters:** San Francisco, California, United States
- **Founders:** Mark Gainey (Co-founder, former CEO, Executive Chairman), Michael Horvath (Co-founder, former CEO)
- **Team size:** Roughly 960 employees (plus ~150 from Runna)
- **Products:** Strava App (Free), Strava Subscription (Premium), Segments & Leaderboards, Global Heatmap, Strava Metro
- **Notable:** Grew to more than 150 million registered users across 190+ countries., Reached an estimated $500M in annual revenue and a $2.2B valuation., Published the Global Heatmap aggregating over a billion activities.

## Products & services

- **Strava App (Free)** — GPS-based recording of runs, rides, hikes, swims and 30+ other activity types, with a social feed, kudos, comments, photos and basic stats.
- **Strava Subscription (Premium)** — Paid tier (about $11.99/month or $79.99/year) unlocking full segment leaderboards, route discovery, personal heatmaps, Training Log, Fitness & Freshness, Live Segments, offline maps and Athlete Intelligence AI insights.
- **Segments & Leaderboards** — User-created stretches of road or trail where athletes compete for KOM/QOM (King/Queen of the Mountain) and personal records.
- **Global Heatmap** — Aggregated, anonymized visualization of billions of activities used to discover popular routes and trails.
- **Strava Metro** — A free, de-identified dataset of aggregated activity used by urban planners, departments of transportation and advocacy groups to improve cycling and pedestrian infrastructure.
- **Runna** — Acquired running-training app offering personalized, adaptive run plans and coaching.
- **The Breakaway** — Acquired AI-powered cycling training app that builds custom plans and post-ride analysis.

## Achievements

- Grew to more than 150 million registered users across 190+ countries.
- Reached an estimated $500M in annual revenue and a $2.2B valuation.
- Published the Global Heatmap aggregating over a billion activities.
- Built Strava Metro, providing free movement data to urban planners worldwide.
- Acquired Runna and The Breakaway in 2025 to expand into structured training.
- Confidentially filed a draft Form S-1 with the SEC for a proposed U.S. IPO (early 2026).

## Latest updates

- **2026-02** — Confidentially submitted a draft Form S-1 to the SEC for a proposed U.S. IPO, reportedly tapping Goldman Sachs as lead underwriter.
- **2025-09** — Finalized its senior leadership team for the next stage of growth, adding a new CFO (Matt Anderson) and CMO (Louisa Wee).
- **2025-07** — Announced a bundled Strava + Runna subscription.
- **2025-05** — Raised an undisclosed round led by Sequoia at a ~$2.2B valuation and acquired AI cycling-training app The Breakaway.
- **2025-04** — Agreed to acquire UK running-training app Runna.
- **2025-01** — Unveiled 40+ new subscriber features including AI-powered Athlete Intelligence, enhanced leaderboards and improved routing.

## Links

- Website: https://strava.com
- LinkedIn: http://www.linkedin.com/company/strava-inc.
- Twitter/X: https://twitter.com/strava
- GitHub: https://github.com/strava
- YouTube: https://www.youtube.com/user/stravainc
- Instagram: https://www.instagram.com/strava/
- Facebook: https://facebook.com/Strava
- TikTok: https://www.tiktok.com/@strava

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Profile page: https://yespress.io/strava
Published by YesPress — https://yespress.io
Last updated: 2026-06-20