# Strategy

> Strategy, formerly MicroStrategy, operates two unusually different businesses under one roof: a 35-plus-year enterprise analytics platform and a bitcoin treasury operation financed through public capital markets. Its software helps large organizations govern metrics, build dashboards, embed analytics and ask questions of enterprise data through AI, while its treasury arm issues common stock, preferred stock and debt to accumulate bitcoin.

- **Founded:** 1989
- **Headquarters:** Tysons Corner, Virginia, United States
- **Founders:** Michael J. Saylor (Co-founder; Executive Chairman), Sanju K. Bansal (Co-founder; former COO), Thomas P. Spahr (Co-founder)
- **Team size:** 1,539 employees as of December 31, 2025 - 448 in the United States and 1,091 internationally
- **Products:** Strategy BI, Strategy Mosaic, Auto 2.0, HyperIntelligence, Strategy Cloud
- **Notable:** Pioneered relational online analytical processing and went public on Nasdaq in 1998., Became the first public company to adopt bitcoin as its primary treasury reserve asset in 2020., Built the largest disclosed corporate bitcoin holding, reporting 845,256 BTC on June 8, 2026.

## Products & services

- **Strategy BI** — The AI+BI suite formerly branded Strategy One, combining reporting, dashboards, mobile analytics, embedded analytics and AI capabilities powered by Mosaic.
- **Strategy Mosaic** — A universal semantic layer that centralizes business definitions and governance across data sources, BI tools, productivity applications and AI agents without requiring all data to be moved into one system.
- **Auto 2.0** — An agentic AI layer for conversational analytics, dashboard creation, data modeling and specialized enterprise agents working across structured and unstructured data.
- **HyperIntelligence** — Contextual cards that surface governed information inside browsers, mobile apps, Microsoft Office and custom workflows.
- **Strategy Cloud** — Managed cloud deployments available across AWS, Microsoft Azure and Google Cloud, with standard support included in subscriptions.
- **Professional Services** — Consulting, implementation, technical support, education, training and certification for enterprise analytics deployments.
- **Digital credit securities** — Preferred stock and other capital-markets instruments structured to provide varying forms of indirect economic exposure to Strategy's equity and bitcoin holdings.

## Achievements

- Pioneered relational online analytical processing and went public on Nasdaq in 1998.
- Became the first public company to adopt bitcoin as its primary treasury reserve asset in 2020.
- Built the largest disclosed corporate bitcoin holding, reporting 845,256 BTC on June 8, 2026.
- Launched Strategy Mosaic and Auto 2.0 in 2025 to extend governed semantics and AI agents beyond its own BI front end.
- Reported 64.5% year-over-year growth in subscription-services revenue in 2025 as it moved customers toward cloud contracts.
- Maintains FedRAMP authorization for its government cloud offering.
- Serves thousands of organizations across commercial industries and the public sector.

## Latest updates

- **2026-07** — The July 2026 software release added direct Mosaic model creation in the dashboard editor, improved automatic attribute mapping and OSI YAML import/export for Snowflake semantic models.
- **2026-06** — Strategy renamed the Strategy One suite to Strategy BI, clarifying the distinction between its BI applications and the underlying Strategy Mosaic semantic layer.
- **2026-06** — Strategy reported 845,256 bitcoin in its reserve and a $1.0 billion U.S. dollar reserve as of June 8.
- **2026-05** — The May release added Databricks Unity Catalog metadata import, GDPR-aligned telemetry anonymization and transaction forms in web dashboards.
- **2026-03** — Strategy announced Mosaic Sentinel and a cloud cost-arbitrage capability at the Gartner Data & Analytics Summit.
- **2025-08** — The legal corporate name changed from MicroStrategy Incorporated to Strategy Inc.
- **2025-06** — Strategy Mosaic launched as a universal semantic layer for BI tools, productivity applications and AI systems.

## Links

- Website: https://strategy.com
- LinkedIn: https://www.linkedin.com/company/strategy
- Twitter/X: https://twitter.com/MicroStrategy
- GitHub: https://github.com/MicroStrategy
- YouTube: https://www.youtube.com/@strategysoftware

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Profile page: https://yespress.io/strategy
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Last updated: 2026-08-14