# Strategies 360

> Strategies 360 is a privately held public affairs and strategic communications firm that combines government relations, research, communications, branding, creative work and paid media for clients working where business, politics, culture and community overlap. Founded in 2004 and now owned by former Nevada Assembly Speaker John Oceguera, it operates with roughly 40 staff across five Western states and extends its reach nationally through an alliance with Primacy Strategy Group.

- **Founded:** 2004
- **Headquarters:** Carson City, United States
- **Founders:** Ron Dotzauer (Founder and former CEO)
- **Products:** Government and Public Affairs, Strategic Communications, Branding and Design, Integrated Marketing, Research
- **Notable:** Supported 12 Washington school districts in passing 21 bond and levy measures worth nearly $4 billion for more than 121,000 students in February 2026., Reported nearly 5,000 media mentions, $49.5 million in advertising-value equivalency and a 75% increase in positive brand sentiment for the Autism Society's 2022 acceptance campaign., Reported that its digital work increased calls and emails to the Autism Society national helpline by an average of 187%.

## Products & services

- **Government and Public Affairs** — Government relations, policy advocacy, coalition building, stakeholder engagement and local-to-federal strategy.
- **Strategic Communications** — Media relations, crisis management, reputation work, message development and communications planning.
- **Branding and Design** — Brand strategy, identity systems, copy, graphic design, publications, websites and video.
- **Integrated Marketing** — Paid and organic media, audience targeting, channel strategy, broadcast, search, social and campaign optimization.
- **Research** — Representative surveys, focus groups, message testing, segmentation and contextual analysis.
- **Education Specialty** — Communications, engagement and campaigns for school districts, including bond and levy measures.
- **Tribal Affairs Specialty** — Indigenous-led government affairs, communications and cultural engagement for tribes, Native corporations and institutions.

## Achievements

- Supported 12 Washington school districts in passing 21 bond and levy measures worth nearly $4 billion for more than 121,000 students in February 2026.
- Reported nearly 5,000 media mentions, $49.5 million in advertising-value equivalency and a 75% increase in positive brand sentiment for the Autism Society's 2022 acceptance campaign.
- Reported that its digital work increased calls and emails to the Autism Society national helpline by an average of 187%.
- A Montana vaccination campaign reversed a decline and reported a 34% month-over-month increase and 45% overall increase in vaccinations during the measured period.
- A University of Alaska Fairbanks campaign generated 895 form submissions and 63 applications; the School of Management reported 17% enrollment growth in 2020.
- A Snake River Farms donation campaign generated 148 media hits, nearly 135 million impressions and a reported $2.34 million in advertising-value equivalency.
- The Idaho team reported more than 40 Idaho Press Club and Idaho Advertising Federation awards since 2014.
- Represented 39 tribes, cultural institutions, Indigenous candidates and issues over a five-year period.

## Latest updates

- **2026-09** — Strategies 360 and Primacy Strategy Group launched a national strategic alliance spanning regional expertise in ten states plus federal relations in Washington, D.C.
- **2026-08** — The firm published new commentary on state-level technology, privacy and AI policy after the National Conference of State Legislatures summit.
- **2026-04** — Strategies 360 publicly announced that John Oceguera had purchased the firm through Rise West Partners after a restructuring.
- **2026-03** — The research team highlighted its role in successful February school measures totaling nearly $4 billion.
- **2026-01** — Oceguera completed the purchase on January 15; the company retained about 40 staff in Alaska, Nevada, New Mexico, Oregon and Washington.

## Links

- Website: https://www.strategies360.com/
- LinkedIn: https://www.linkedin.com/company/strategies-360/
- Twitter/X: https://twitter.com/strategies360
- Facebook: https://www.facebook.com/Strategies360/

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Profile page: https://yespress.io/strategies-360
Published by YesPress — https://yespress.io
Last updated: 2026-09-24