# Strategic Partners Group

> Strategic Partners Group was the Gurugram communications holding company behind specialist public-relations and digital agencies SPAG and D Yellow Elephant. Built around healthcare, public affairs and other high-context assignments, the group paired subject expertise with media relations, creative, digital and advocacy work. Its core agency, SPAG, joined FINN Partners in 2022 and now operates as SPAG/FINN Partners across Asia.

- **Founded:** 2014
- **Headquarters:** Gurugram, India
- **Founders:** Aman Gupta (Co-founder and Managing Partner), Shivani Gupta (Founder and Managing Director)
- **Team size:** The legacy group profile listed 51-200 people; PRovoke Media reported 175 people across SPAG/FINN's Asian health operation in 2024.
- **Products:** SPAG public relations and advocacy, D Yellow Elephant, Integrated brand and corporate communications, FINNFluence
- **Notable:** Named Global New Agency of the Year at the 2015 Global SABRE Awards., Won Asia-Pacific Healthcare Consultancy of the Year recognition in 2017 and was a finalist in subsequent years., D Yellow Elephant's Unhide Psoriasis work was highly commended for Best Digital Campaign at the 2019 PRCA Southeast Asia Awards.

## Products & services

- **SPAG public relations and advocacy** — Media relations, healthcare and scientific communications, public affairs, policy dialogue, stakeholder engagement, crisis work and reputation strategy.
- **D Yellow Elephant** — Digital and social strategy spanning analytics, content, design, development, influencer work, media planning and digital marketing.
- **Integrated brand and corporate communications** — Brand strategy, research, content marketing, corporate and internal communications, media training and cross-market campaigns.
- **FINNFluence** — An influencer-marketing offer centered on research, selection, strategy and measurement.

## Achievements

- Named Global New Agency of the Year at the 2015 Global SABRE Awards.
- Won Asia-Pacific Healthcare Consultancy of the Year recognition in 2017 and was a finalist in subsequent years.
- D Yellow Elephant's Unhide Psoriasis work was highly commended for Best Digital Campaign at the 2019 PRCA Southeast Asia Awards.
- The Becton Dickinson Culture Connect campaign earned SABRE and PRCA SEA recognition in 2020 and 2021.
- Won Large Agency of the Year at the 2020 IPRCCA Awards.
- Won AmCham Singapore's 2021 Business Transformation Award for marketing and communications.
- SPAG/FINN's health practice grew 18% in 2023, according to PRovoke Media.
- Named 2024 Asia-Pacific Healthcare Consultancy of the Year by PRovoke Media.
- Earned 2025 campaign honors for work with AstraZeneca, Bayer, Roche and Roche Diagnostics.

## Latest updates

- **2025-07** — SPAG/FINN campaigns for AstraZeneca, Bayer and Roche received multiple Health & Wellness Marketing Awards.
- **2025-07** — The agency won a South Asia SABRE healthcare award for AstraZeneca's reputation and advocacy campaign and received two additional certificates of excellence.
- **2025-09** — SPAG/FINN published research on how business leaders connect purpose with measurable business impact.

## Links

- Website: https://strategicpartnersgroup.net
- LinkedIn: https://www.linkedin.com/company/strategicpartnersgroup
- Twitter/X: https://x.com/SPAGAsia
- Instagram: https://www.instagram.com/spagasia/
- Facebook: https://www.facebook.com/SpagGroup/

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Profile page: https://yespress.io/strategic-partners-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-19