# Strategic Elements

> Strategic Elements is a woman-owned public affairs and communications firm founded in West Des Moines in 2009 by Christine and John Stineman. It combines political fieldcraft, communications, creative production, events and targeted digital media to help corporations, trade associations, nonprofits and public-sector leaders turn complicated issues into campaigns that move audiences and decision-makers.

- **Founded:** 2009
- **Headquarters:** West Des Moines, United States
- **Founders:** Christine Stineman (Co-founder, President and CEO), John Stineman (Co-founder and Chief Strategist)
- **Products:** Public affairs campaigns, Strategic communications, Digital strategy and advertising, Media and public relations, Events, branding and creative production
- **Notable:** Built a public-affairs practice that the company says has executed campaigns in all 50 states., The MDA Accessible Air Travel work helped videos reach millions; one companion video exceeded 2 million views, and MDA reported more than 10,600 messages to lawmakers by May 2024., MDA's accessibility campaign received the 2024 Public Affairs Council Advocacy Innovation in Communications Award and later an A100 CommImpact Advocacy Excellence award.

## Products & services

- **Public affairs campaigns** — Issue and digital advocacy, grassroots and grasstops mobilization, campaign management, coalition engagement, government affairs, field management and thought leadership.
- **Strategic communications** — Communications plans, crisis response, message frameworks, speechwriting and professional writing for grants, contracts and procurement.
- **Digital strategy and advertising** — Social management and listening, creative and copy, programmatic display and video, search, connected TV, digital audio, reporting and campaign optimization.
- **Media and public relations** — Earned media, media buying, training, monitoring and rapid response using national and local messengers.
- **Events, branding and creative production** — Event strategy and production, brand work, video, social campaigns, marketing and constituent franking services.

## Achievements

- Built a public-affairs practice that the company says has executed campaigns in all 50 states.
- The MDA Accessible Air Travel work helped videos reach millions; one companion video exceeded 2 million views, and MDA reported more than 10,600 messages to lawmakers by May 2024.
- MDA's accessibility campaign received the 2024 Public Affairs Council Advocacy Innovation in Communications Award and later an A100 CommImpact Advocacy Excellence award.
- A Clean Grid Alliance campaign generated more than 560,000 video views, more than 400 PDF downloads, 730 website clicks and a 250% increase in followers during the reported campaign period.
- A clean-energy awards luncheon drew roughly 110 attendees, 14 American Clean Power member companies and 411 reported press-release pickups with a potential audience of 248 million.
- The firm lists recognition from the Pollie Awards, Reed Awards, Peer Choice Goldie Awards and the Public Affairs Council.

## Latest updates

- **2026-08** — Published Strategic Shifts: The Digital Town Square, examining how online communities reproduce traditional forms of connection.
- **2025-12** — Published its Best of 2025 review of platform and public-affairs strategy changes.
- **2024-12** — MDA's Accessible Air Travel initiative, to which Strategic Elements contributed video and distribution work, won an A100 CommImpact Advocacy Excellence award.
- **2024-05** — Congress passed FAA reauthorization with accessibility provisions championed by MDA after its multi-channel advocacy campaign.

## Links

- Website: https://www.strategicelements.com
- LinkedIn: https://www.linkedin.com/company/strategic-elements-llc
- Twitter/X: https://twitter.com/StratElements
- Instagram: https://www.instagram.com/strategicelements/
- Facebook: https://www.facebook.com/StrategicElements

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Profile page: https://yespress.io/strategic-elements
Published by YesPress — https://yespress.io
Last updated: 2026-09-20