# Strategic America

> Strategic America is an employee-owned, independent marketing and communications agency in West Des Moines. Its broad service menu runs from brand strategy and PR to paid media, SEO, web design and analytics, but its clearest specialty is operational: helping national and multi-location brands turn one central strategy into locally useful campaigns without losing control of the brand.

- **Founded:** 1980
- **Headquarters:** West Des Moines, United States
- **Founders:** Mike Schreurs (Founder and former chairman)
- **Products:** Multi-location and channel marketing, Brand and creative strategy, Media planning, buying and optimization, Digital performance marketing, Web, SEO and customer experience
- **Notable:** Grew Exmark dealer participation in a centralized channel program from 300 dealers, under 20%, to more than 1,500, above 75%., Reported a 211% year-over-year April sales increase for Pella's localized 150th Kentucky Derby campaign, plus a 37% May increase in opportunities., Reached 1.07 million users in the ISave 529 rebrand's paid social campaign and delivered more than 5.7 million billboard impressions.

## Products & services

- **Multi-location and channel marketing** — Scalable national-to-local programs for franchise, dealer and distributed networks, including co-op administration, localized assets and media execution.
- **Brand and creative strategy** — Audience research, positioning, campaign concepts, brand storytelling, design, video and content production.
- **Media planning, buying and optimization** — Integrated traditional and digital media planning across local, regional and national markets.
- **Digital performance marketing** — Paid search, paid social, programmatic media, remarketing, lead generation and campaign optimization.
- **Web, SEO and customer experience** — Website and landing-page development, UX design, local SEO, search optimization and conversion-focused customer journeys.
- **Strategic communications and public relations** — Research-led messaging, media relations, reputation work and integrated communications.
- **Data, research and analytics** — Audience insights, performance reporting, forecasting, measurement and business intelligence for campaign decisions.

## Achievements

- Grew Exmark dealer participation in a centralized channel program from 300 dealers, under 20%, to more than 1,500, above 75%.
- Reported a 211% year-over-year April sales increase for Pella's localized 150th Kentucky Derby campaign, plus a 37% May increase in opportunities.
- Reached 1.07 million users in the ISave 529 rebrand's paid social campaign and delivered more than 5.7 million billboard impressions.
- Won Telly Awards for client video work for an 11th consecutive year in 2026.
- Won one Gold and two Silver ADDYs in the 2026 Des Moines American Advertising Awards for Nebraska Corn and ISave 529 work.
- BBB accredited since 1992 with an A+ rating as of the researched profile date.
- Member of the 4As, PRSA and ANA.

## Latest updates

- **2026-06** — Matt Strawn became president and CEO on June 8, succeeding John Schreurs; Schreurs is supporting the transition and remaining on the board.
- **2026-06** — The agency won three awards at the 47th Telly Awards, extending its recognition streak to 11 consecutive years.
- **2026-02** — Strategic America won a Gold ADDY and two Silver ADDYs for Nebraska Corn and ISave 529 work.
- **2025-03** — The agency launched a redesigned website and refreshed brand presentation around its 45th year.
- **2025-03** — Founder Mike Schreurs retired from his chairman and chief strategist roles after founding the agency in 1980; he continued as a part-time strategic consultant.

## Links

- Website: https://www.strategicamerica.com
- LinkedIn: https://www.linkedin.com/company/strategic-america
- Twitter/X: https://twitter.com/SABetterWay
- Instagram: https://www.instagram.com/strategicamerica/
- Facebook: https://www.facebook.com/StrategicAmerica

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Profile page: https://yespress.io/strategic-america
Published by YesPress — https://yespress.io
Last updated: 2026-09-24