# StrataVision

> StrataVision, formerly Deep North, sells computer vision software that turns existing camera feeds into on-site intelligence for retailers, commercial property managers, event operators and security teams. Its tools measure journeys, dwell time and space use, combine those observations with business data, and flag incidents so staff can act.

- **Founded:** 2016
- **Headquarters:** San Carlos, United States
- **Founders:** Rohan Sanil (Co-founder and former CEO), Jinjun Wang (Co-founder and former CTO)
- **Products:** Strata platform, Consumer IQ, Guardian IQ, Strata Retail Intelligence, Strata Events+
- **Notable:** Raised a $25.7 million Series A in 2020 and $16.7 million Series A-1 in 2021., Announced a global-customer technology partnership with Dell Technologies in 2022., Rebranded from Deep North to StrataVision in July 2024.

## Products & services

- **Strata platform** — On-premises computer vision analysis of existing camera video, with dashboards and alerts for behavior, space use and incidents.
- **Consumer IQ** — Traffic, dwell, customer paths, demographics, product engagement and transactional analysis for retail and other physical venues.
- **Guardian IQ** — Real-time incident alerts, camera location and investigation workflows for property and security teams.
- **Strata Retail Intelligence** — Retail journey, staffing, merchandising, queue and loss-prevention analytics.
- **Strata Events+** — Event kit and dashboard for booth traffic, unique visitors, dwell time and display performance.
- **Fitting Room Intelligence** — Cross-store fitting room utilization, alerts and planning analysis inside Consumer IQ Performance Hub.
- **Precision IQ** — Computer vision for manual and semi-automated work in manufacturing, warehouses and logistics, with operational event tracking and hazard alerts.

## Achievements

- Raised a $25.7 million Series A in 2020 and $16.7 million Series A-1 in 2021.
- Announced a global-customer technology partnership with Dell Technologies in 2022.
- Rebranded from Deep North to StrataVision in July 2024.
- Published a three-month commercial property analysis that modeled $1.5 million in incremental annual tenant sales if 2.5% of one-stop visits gained a second stop; this was a projection, not realized sales.
- Made Fitting Room Intelligence and Consumer IQ Performance Hub available globally in 2026.

## Latest updates

- **2026-09** — Described Precision IQ for operational intelligence across manufacturing, warehouses and logistics.
- **2026-01** — Announced Fitting Room Intelligence at NRF 2026 and said it and the Consumer IQ Performance Hub were available globally.
- **2025-10** — Published a commercial property case study on shopper journeys and modeled second-store visits.
- **2024-07** — Deep North adopted the StrataVision name following a new leadership team and strategic repositioning.

## Links

- Website: https://www.stratavision.com/
- LinkedIn: https://www.linkedin.com/company/stratavisionai/
- Facebook: https://facebook.com/deep-north-inc-274812810111631

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Profile page: https://yespress.io/stratavision
Published by YesPress — https://yespress.io
Last updated: 2026-09-29