# Stitch Fix

> Stitch Fix is an online personal styling service that pairs data science and machine learning with human stylists to send clients hand-picked apparel, shoes and accessories. Clients complete a Style Profile, receive a curated shipment (a "Fix") to try on at home, keep what they like and return the rest, or shop directly through the on-demand Freestyle storefront. Founded in 2011 by Katrina Lake and public since 2017, the San Francisco company serves millions of clients across the US and UK and reported roughly $1.27 billion in fiscal 2025 net revenue.

- **Founded:** 2011
- **Headquarters:** San Francisco, California, United States
- **Founders:** Katrina Lake (Founder, former CEO and Executive Chairperson), Erin Morrison Flynn (Co-founder (early), former Chief Merchandising Officer)
- **Team size:** ~4,600 employees
- **Products:** Fix, Freestyle, Style Profile & recommendation engine, Vision AI styling tools, Private/exclusive brands
- **Notable:** Reached nearly $1 billion in sales before its 2017 IPO, One of the few female-founder-led US tech IPOs of its era; Katrina Lake was among the youngest women to take a company public, Built one of retail's largest applied data-science organizations

## Products & services

- **Fix** — The core service: clients complete a Style Profile, a stylist and algorithm curate a shipment of typically five apparel/accessory items delivered to the home. Clients keep what they want and return the rest; a styling fee applies and is credited toward purchases.
- **Freestyle** — On-demand storefront that lets clients shop personalized recommendations directly - no scheduled box required - drawing on the same data profile used for Fixes.
- **Style Profile & recommendation engine** — Data-science platform that captures size, fit, budget and style preferences and matches clients to items across 1,000+ brands and private labels.
- **Vision AI styling tools** — AI-assisted styling features that help stylists and clients visualize and build outfits; the company credits them with lifting Freestyle spend.
- **Private/exclusive brands** — In-house and exclusive apparel labels created using demand and fit data, spanning women's, men's, kids, petite, plus and maternity ranges.

## Achievements

- Reached nearly $1 billion in sales before its 2017 IPO
- One of the few female-founder-led US tech IPOs of its era; Katrina Lake was among the youngest women to take a company public
- Built one of retail's largest applied data-science organizations
- Grew personal styling from a dorm-room prototype to millions of active clients
- Returned to year-over-year revenue growth on an adjusted basis in fiscal 2025

## Latest updates

- **2026-03** — Reported fiscal Q2 2026 revenue growth, with CEO Matt Baer crediting AI styling tools for improved client engagement.
- **2025-12** — Fiscal Q1 2026 net revenue of $342.1M, up 7.3% year over year; net revenue per active client ~$559.
- **2025-09** — Closed fiscal 2025 with ~$1.27B net revenue and a second consecutive quarter of adjusted year-over-year growth.
- **2025** — Expanded focus on activewear, footwear and accessories, framing it as a ~$1B growth opportunity; rolled out Vision AI styling tools.

## Links

- Website: https://www.stitchfix.com
- LinkedIn: https://www.linkedin.com/company/stitch-fix
- Twitter/X: https://twitter.com/stitchfix
- GitHub: https://github.com/stitchfix
- YouTube: https://www.youtube.com/stitchfix
- Instagram: https://www.instagram.com/stitchfix/
- Facebook: https://www.facebook.com/stitchfix/
- TikTok: https://www.tiktok.com/@stitchfix

---

Profile page: https://yespress.io/stitch-fix
Published by YesPress — https://yespress.io
Last updated: 2026-07-25