# Stirista

> Stirista combines consumer and business audience data, identity resolution, proprietary email and programmatic advertising platforms, and managed marketing services. Brands and agencies use it to build audiences, acquire customers, retain existing ones, and connect campaigns to measurable outcomes.

- **Founded:** 2009
- **Headquarters:** San Antonio, United States
- **Founders:** Ajay Gupta (Co-founder and CEO), Candice Gupta (Co-founder)
- **Products:** StiristaOne, DSP+ / Digital DSP, ESP+ / Email ESP, Identity Graph and Identity Matching, StiristaLink
- **Notable:** Ranked No. 399 on the 2024 Deloitte Technology Fast 500, according to its November 2024 announcement., Ranked No. 91 on the 2025 Inc. Regionals: Southwest list, its fourth consecutive appearance., Founder Ajay Gupta named a 2026 EY Entrepreneur Of The Year Gulf South finalist.

## Products & services

- **StiristaOne** — Audience-building platform connecting first-party records, identity resolution, third-party data and behavioral insights for enrichment, segmentation and activation.
- **DSP+ / Digital DSP** — Programmatic media platform for CTV, display and other digital campaigns, with identity-based audiences, reporting and AI-assisted bid optimization; self-service and managed options.
- **ESP+ / Email ESP** — Proprietary email platform supporting acquisition, win-back, loyalty, audience segmentation, deliverability and campaign analytics.
- **Identity Graph and Identity Matching** — Connects email, device, household and other identity signals for audience matching, onboarding, enrichment and attribution.
- **StiristaLink** — Links business identities with consumer and household signals for B2B targeting across channels.
- **Consumer and B2B audience data** — Custom audiences, syndicated segments, data licensing, CRM enrichment and hygiene; Stirista states consumer coverage of 247 million U.S. people and 121 million households.
- **Visitor ID Graph (VIG)** — Website visitor identification used for audience insights, attribution and remarketing.
- **Marketing services** — Managed campaign execution, creative services, customer journey strategy and audience analytics.

## Achievements

- Ranked No. 399 on the 2024 Deloitte Technology Fast 500, according to its November 2024 announcement.
- Ranked No. 91 on the 2025 Inc. Regionals: Southwest list, its fourth consecutive appearance.
- Founder Ajay Gupta named a 2026 EY Entrepreneur Of The Year Gulf South finalist.
- A company-published auto case study reports 440% more incremental new vehicle purchases than an unnamed email competitor and 11x return on ad spend for new vehicle sales; this is a specific case, not a company-wide average.

## Latest updates

- **2026-07** — Acquired Alesco Data to expand consumer data, first-party enhancement and customer intelligence capabilities; Paul Theriot continues leading Alesco. Public reporting says terms were undisclosed.
- **2026-05** — Ajay Gupta named a finalist for EY’s 2026 Gulf South Entrepreneur Of The Year award.
- **2026-04** — NIQ and Stirista announced a collaboration on purchase-informed audiences, media planning and activation.
- **2025-01** — Announced acquisitions of creative agency Magnetik and data marketing company Andrews Wharton.

## Links

- Website: https://www.stirista.com/
- LinkedIn: https://www.linkedin.com/company/stirista-global/
- Twitter/X: https://x.com/STIRISTA
- Instagram: https://www.instagram.com/stirista/
- Facebook: https://www.facebook.com/stirista/

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Profile page: https://yespress.io/stirista
Published by YesPress — https://yespress.io
Last updated: 2026-10-25