# Stevensang

> Stevensang, identified by GudangAda as Henry Stevensang, is the founder and CEO of the Indonesian distribution business. After a long career at PT Arta Boga Cemerlang, he launched GudangAda in January 2019 to help manufacturers, wholesalers and small retailers trade digitally. His public accounts emphasize merchant feedback, established trading relationships and practical support for small businesses. GudangAda’s current positioning centers on beauty distribution in Indonesia.

- **Role:** Founder & CEO at GudangAda
- **Organizations:** GudangAda, PT Arta Boga Cemerlang
- **Known for:** Founded GudangAda in 2019 after a long distribution career., Led GudangAda during its July 2021 Series B above $100 million., GudangAda reported about 500,000 SME users in July 2021; this is a historical company figure.

## Career timeline

- **1992-2017** — Led PT Arta Boga Cemerlang as CEO, according to a December 2020 KrASIA interview.
- **2004** — GudangAda’s official biography credits him with introducing integrated technology systems into traditional distribution operations.
- **2013** — GudangAda’s official biography credits him with pioneering a distributor-owned B2B e-commerce platform.
- **2018** — Visited merchants to understand their needs and pitched the GudangAda concept to investors, as he later recalled publicly.
- **2019-01** — Launched GudangAda as founder and CEO.
- **2020** — GudangAda raised a $10.5 million seed round and a $25.4 million Series A.
- **2021-07** — GudangAda announced a Series B above $100 million led by Asia Partners and Falcon Edge; total funding was about $135 million.
- **2022** — GudangAda expanded into beauty, according to its official company timeline.
- **2025** — GudangAda’s official timeline describes an integrated beauty ecosystem.

## Achievements

- Founded GudangAda in 2019 after a long distribution career.
- Led GudangAda during its July 2021 Series B above $100 million.
- GudangAda reported about 500,000 SME users in July 2021; this is a historical company figure.
- Introduced distribution technology initiatives in 2004 and a distributor-owned B2B platform in 2013, according to GudangAda’s official biography.

## Latest updates

- **2026-01** — DealStreetAsia reported that GudangAda’s 2024 revenue had fallen and the business was betting on beauty retail. The publicly accessible headline supports this broad update, not detailed financial figures.

## Links

- LinkedIn: https://www.linkedin.com/in/stevensang-2b467415b

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Profile page: https://yespress.io/stevensang
Published by YesPress — https://yespress.io
Last updated: 2026-10-20