# Steve Yi

> Steve Yi is the Los Angeles-based co-founder and CEO of MediaAlpha, a publicly traded customer acquisition marketplace. Born in Seoul and raised in Minnesota, he studied East Asian Studies and law at Harvard, worked in consulting and banking, and built internet businesses before co-founding MediaAlpha in 2011. His public interviews emphasize complementary founding teams, self-funded growth, transparent advertising markets, and measurable results.

- **Role:** Co-Founder and Chief Executive Officer at MediaAlpha
- **Organizations:** MediaAlpha, Fareloop LLC, Oversee.net, Candeo Technologies, New.net, The .tv Corporation, Goldman Sachs, Mercer Management Consulting
- **From:** Seoul, South Korea
- **Education:** A.B. in East Asian Studies, Harvard University, J.D., Harvard Law School
- **Known for:** Co-founded and continues to lead MediaAlpha., Helped build MediaAlpha from a self-funded venture to an NYSE-listed company., Named an EY Entrepreneur of the Year 2016 finalist.

## Career timeline

- **1993–1995** — Analyst at Mercer Management Consulting.
- **1999–2000** — Investment banking associate at Goldman Sachs.
- **2000–2002** — Senior director of business development at The .tv Corporation.
- **2002–2004** — Vice president of strategy and business development at New.net.
- **2004–2007** — Co-founder and CEO of Candeo Technologies, a customizable search-toolbar venture.
- **2007–2009** — Senior vice president and general manager of marketing services at Oversee.net.
- **2009–2011** — Co-founder and CEO of travel comparison business Fareloop LLC.
- **2011** — Co-founded MediaAlpha; CEO service dates to June 2011 in the official biography.
- **2020** — Led MediaAlpha through its October IPO on the New York Stock Exchange under MAX.

## Achievements

- Co-founded and continues to lead MediaAlpha.
- Helped build MediaAlpha from a self-funded venture to an NYSE-listed company.
- Named an EY Entrepreneur of the Year 2016 finalist.
- Led MediaAlpha as it reported Q2 2026 revenue of $316.9 million, up 26% year over year.

## Latest updates

- **2026-10** — MediaAlpha scheduled its Q3 2026 financial results and earnings call for October 28, 2026; results were still forthcoming as of October 23.
- **2026-10** — Tigran Sinanyan succeeded Pat Thompson as CFO effective October 1, 2026, as announced September 3.
- **2026-07** — MediaAlpha reported Q2 revenue of $316.9 million and net income of $41.8 million; Yi discussed broader carrier demand.

## Links

- Website: https://mediaalpha.com/
- LinkedIn: https://www.linkedin.com/in/steveyi

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Profile page: https://yespress.io/steve-yi
Published by YesPress — https://yespress.io
Last updated: 2026-10-23