# Steve Sorensen

> Steve Sorensen co-founded BlenderBottle with his wife Kim in 2000 and invented the BlenderBall wire whisk and FreeSip drinking spout. Formerly CEO of Trove Brands, he moved into a board co-chair role alongside Kim in January 2024, retaining strategic and advisory responsibilities.

- **Role:** Co-founder and board co-chair at Trove Brands
- **Organizations:** Trove Brands, BlenderBottle
- **Known for:** Invented the BlenderBall wire whisk., Invented the patented FreeSip spout used by Owala., Co-founded the business that became Trove Brands with Kim Sorensen.

## Career timeline

- **2000** — Formed the original BlenderBall wire whisk and co-founded BlenderBottle with Kim in their Orem, Utah home.
- **2012** — Demonstrated the SportMixer at the Outdoor Retailer Winter Showcase.
- **2013** — BlenderBottle introduced full-color Classic bottles and collaborated with Struck on its visual identity.
- **2017** — Named on the Radian design team in the European Product Design Award listing; BlenderBottle opened its second Lehi building.
- **2019** — The FreeSip product first reached retailers as BlenderBottle Hydration; Steve and Kim supported a relaunch as a separate brand.
- **2020-03** — Owala launched.
- **2023-10** — The Owala FreeSip, credited to Steve Sorensen, appeared on TIME’s Best Inventions list.
- **2024-01** — Steve and Kim became board co-chairs; Michael Sorensen became CEO effective January 1.

## Achievements

- Invented the BlenderBall wire whisk.
- Invented the patented FreeSip spout used by Owala.
- Co-founded the business that became Trove Brands with Kim Sorensen.
- Named on the BlenderBottle Radian design team in the 2017 European Product Design Award listing.
- FreeSip was included in TIME’s Best Inventions of 2023.

## Latest updates

- **2026-05** — Company context: Trove broke ground on a third Lehi headquarters building, a planned 100,000-square-foot addition expected to be completed in summer 2027. Michael Sorensen was identified as CEO.
- **2024-01** — Steve’s transition from CEO to board co-chair took effect January 1, alongside Kim; Michael became CEO.

## Links

- Website: https://trovebrands.com/

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Profile page: https://yespress.io/steve-sorensen
Published by YesPress — https://yespress.io
Last updated: 2026-10-21