# Steve Reardon

> Steve Reardon is the CEO of Alpine Software Group (ASG), a Walnut Creek, California-based acquirer and operator of vertical SaaS businesses. Born in Durban, South Africa, he is an alumnus of the University of Cape Town and Stanford GSB's MSx Sloan Fellows program. Before leading ASG, Reardon founded multiple businesses including Peldon Technologies, ran South Africa's largest cycling retail chain, then pivoted to software M&A — overseeing 60+ acquisitions across legal tech, marketing tech, and other vertical software niches. Under his leadership, ASG has grown to ~160 employees and ~$25M in annual revenue, with a 65%+ growth rate and notable exits including Innovative Systems sold to GTCR for $400M enterprise value in 2025.

- **Role:** Chief Executive Officer at Alpine Software Group (ASG)
- **Organizations:** Alpine Software Group, Alpine Investors, Traject, Bill4Time
- **From:** Durban, South Africa
- **Nationality:** South African-American
- **Education:** Bachelor of Business Science, University of Cape Town, Master of Management (MSx) - Sloan Fellow, Stanford Graduate School of Business
- **Known for:** Led Alpine Software Group to 60+ software acquisitions across verticals, Completed 6 SaaS acquisitions in just 45 days as CEO of Traject (Nov-Dec 2018), Achieved 87 founder NPS - measuring satisfaction of founders who sold to ASG

## Career timeline

- **2000-2003** — Bachelor of Business Science at University of Cape Town
- **2003-2009** — Founded Peldon Technologies - photo printer and kiosk supplier to pharmacies and retailers across South Africa; grew to team of 7; sold to competitor
- **2009-2015** — Founded PlayMoreGolf golf course membership aggregator; gained early experience with SaaS recurring revenue metrics
- **2013-2016** — CEO of Cycle Lab Group (MoreCycle) - South Africa's largest cycling retail chain; led 150+ employees; expanded into membership and facilities business
- **2016** — Moved to California with family; enrolled in Stanford GSB MSx Sloan Fellows program
- **2016-2017** — Stanford Graduate School of Business MSx Sloan Fellows program
- **2017-2018** — CEO of Bill4Time - legal tech SaaS company at ASG
- **2018-2020** — CEO of Traject - digital marketing tech company at ASG; completed 8 add-on acquisitions including 6 in just 45 days (Nov-Dec 2018)
- **2020-present** — CEO of Alpine Software Group (ASG) - leads acquisition and operation of vertical SaaS businesses
- **2022** — ASG raises debt financing; company grows to 60+ total acquisitions
- **2025** — ASG IV launched; Innovative Systems sold to GTCR for $400M enterprise value
- **2026** — ASG acquires PlayHQ sports technology company in Australia

## Achievements

- Led Alpine Software Group to 60+ software acquisitions across verticals
- Completed 6 SaaS acquisitions in just 45 days as CEO of Traject (Nov-Dec 2018)
- Achieved 87 founder NPS - measuring satisfaction of founders who sold to ASG
- Oversaw Innovative Systems exit to GTCR for $400M enterprise value (2025)
- Built ASG to ~160 employees with >65% growth rate and ~$25M annual revenue
- Founded, scaled and sold Peldon Technologies starting from $1,000 in savings
- Stanford GSB MSx Sloan Fellow
- 100 founders who designed their exit through ASG

## Latest updates

- **2026-01** — ASG acquires PlayHQ, an Australian sports technology company; deal receives merger-notification waiver from Australia's competition regulator
- **2025-12** — ASG 2025 Year-in-Review published: ASG IV launched, 9 exits completed
- **2025-08** — Innovative Systems, an ASG portfolio company, sold to GTCR for $400M enterprise value - a landmark exit for ASG
- **2025-11** — OSINT open-source intelligence software acquired by Kaseware as part of ASG's exit activity
- **2023-01** — ASG acquires ThinkLP, loss prevention and safety case management software

## Links

- Website: https://alpinesg.com
- LinkedIn: https://www.linkedin.com/in/stevereardon/
- Twitter/X: https://twitter.com/alpine_sg
- Facebook: https://facebook.com/AlpineSG/

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Profile page: https://yespress.io/steve-reardon
Published by YesPress — https://yespress.io
Last updated: 2026-05-15