# Steve Rafferty

> Steve Rafferty is the Austin-based founder and CEO of ActiveProspect, a software company he started in 2004 to improve the mechanics of online lead acquisition. Across LeadConduit, TrustedForm, LeadsBridge, and the 2026 acquisition of Verisk Marketing Solutions, his career has centered on a durable idea: marketing works better when companies can verify who asked to be contacted, where a lead came from, and what consent accompanied it.

- **Role:** CEO & Founder at ActiveProspect
- **Organizations:** ActiveProspect, Galt Media, Bang Networks, Chipshot.com, Accenture, Johnson & Johnson Professional
- **Education:** MBA, Harvard Business School, BS in Engineering, Tulane University, Engineering studies, Trinity College Dublin
- **Known for:** Founded ActiveProspect in 2004 and led it for more than two decades., Launched LeadConduit, which has processed more than one billion internet leads according to his public company biography., Launched TrustedForm in 2010 as an independent lead certification service.

## Career timeline

- **1994-1997** — Worked as an operations supervisor at Johnson & Johnson Professional, later DePuy.
- **1998** — Worked in strategy consulting at Accenture during his Harvard MBA studies.
- **1999-2000** — Worked in online marketing at Chipshot.com.
- **2001-2002** — Worked in business development at Bang Networks.
- **2002-2005** — Founded and served as president of Galt Media.
- **2004** — Founded ActiveProspect in Austin and launched LeadConduit.
- **2010** — Launched TrustedForm, an independent lead certification service.
- **2020** — ActiveProspect received a strategic growth investment from Five Elms Capital.
- **2021** — ActiveProspect acquired LeadsBridge, adding social-to-CRM integrations and an international team.
- **2025** — Advocated for one-to-one consent practices even after the FCC rule was vacated.
- **2026** — Led ActiveProspect's acquisition of Verisk Marketing Solutions, including Jornaya and Infutor capabilities.

## Achievements

- Founded ActiveProspect in 2004 and led it for more than two decades.
- Launched LeadConduit, which has processed more than one billion internet leads according to his public company biography.
- Launched TrustedForm in 2010 as an independent lead certification service.
- Built ActiveProspect without outside funding through its formative years before a 2020 growth investment.
- Expanded ActiveProspect internationally through the 2021 acquisition of LeadsBridge.
- Led the 2026 acquisition of Verisk Marketing Solutions, bringing Jornaya and InfutorData capabilities into ActiveProspect.
- Has spoken publicly at lead-generation industry events including LeadsCon and Lead Generation World.

## Latest updates

- **2026-07** — Appeared on The Marketing Rapport to discuss the InfutorData acquisition and 20 years of building trust in lead generation.
- **2026-06** — Continued publishing ActiveProspect's On the Record interview series with performance-marketing executives.
- **2026-04** — ActiveProspect rebranded the acquired Verisk Marketing Solutions business as InfutorData.
- **2026-01** — Announced ActiveProspect's acquisition of Verisk Marketing Solutions from Verisk Analytics.
- **2025-01** — Argued that the lead-generation industry should keep moving toward one-to-one consent despite the FCC rule being vacated.

## Links

- Website: https://activeprospect.com
- LinkedIn: https://www.linkedin.com/in/stevenrafferty
- Twitter/X: https://x.com/activeprospect
- YouTube: https://www.youtube.com/channel/UCN_HLECy6KzYhFfIyLM50rQ
- Instagram: https://www.instagram.com/activeprospect/
- Facebook: https://www.facebook.com/activeprospect/

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Profile page: https://yespress.io/steve-rafferty
Published by YesPress — https://yespress.io
Last updated: 2026-08-27