# Steve Peltzman

> Steve Peltzman is the CEO of FeedbackNow, the company behind the smiley-face feedback buttons in airport bathrooms and security lines. A former U.S. Air Force officer who worked on the B-2 Stealth Bomber, a decade-long CIO of New York's Museum of Modern Art, and Forrester's first Chief Business Technology Officer, he spun FeedbackNow out of Forrester in September 2024 with a $9M Series A. He is turning a network of physical sensors and one-tap buttons into a real-time, AI-driven operating system for hospitals, convenience stores, airports and stadiums across 40 countries.

- **Role:** Chief Executive Officer at FeedbackNow
- **Organizations:** FeedbackNow, Forrester Research, The Museum of Modern Art (MoMA), United States Air Force
- **Nationality:** American
- **Education:** B.S. in Aeronautical Engineering, Massachusetts Institute of Technology (MIT), MBA, Columbia Business School
- **Known for:** Spun FeedbackNow out of Forrester in September 2024 with a $9M Series A led by Motivate VC, Uncorrelated Ventures and AI Growth Capital Partners., Grew FeedbackNow to 250+ customers across 40 countries., Served as Forrester's first-ever Chief Business Technology Officer.

## Career timeline

- **1990s** — Served seven years as a U.S. Air Force officer, developing and assessing stealth technology for the B-2 Stealth Bomber Program Office and directing the Joint Mission Planning Program Office.
- **2001-2004** — As CIO of the Museum of Modern Art, led technology design and implementation for MoMA's $858 million new building project in New York City.
- **2011** — Joined Forrester Research in October as its first Chief Business Technology Officer (CBTO).
- **2018** — Forrester acquired FeedbackNow; Peltzman took over leadership of the business as Head of FeedbackNow.
- **2024** — Led the spin-off of FeedbackNow from Forrester and a $9M Series A round; became independent CEO and launched a new sensor-driven analytics platform.

## Achievements

- Spun FeedbackNow out of Forrester in September 2024 with a $9M Series A led by Motivate VC, Uncorrelated Ventures and AI Growth Capital Partners.
- Grew FeedbackNow to 250+ customers across 40 countries.
- Served as Forrester's first-ever Chief Business Technology Officer.
- Led the technology vision for MoMA's $858 million expansion, including wireless collection management across the galleries.
- Worked on stealth technology and tactics for the B-2 Stealth Bomber Program Office in the U.S. Air Force.

## Latest updates

- **2024-09** — FeedbackNow officially spun off from Forrester Research and closed a $9M Series A; launched a new platform that ingests data from hundreds of sensors to measure real-time activity in physical locations.
- **2024-10** — Latest funding round (Series A) recorded; company positioned around AI-driven analytics and the FlexBox real-time feedback device.

## Links

- Website: https://feedbacknow.com
- LinkedIn: https://www.linkedin.com/in/stevenpeltzman/

---

Profile page: https://yespress.io/steve-peltzman
Published by YesPress — https://yespress.io
Last updated: 2026-06-03