# Steve Haley

> Steve Haley is a Delray Beach entrepreneur, Celsius co-founder and former CEO whose career spans enterprise software, beverage manufacturing and distribution, and consumer-product development. He led Pivotpoint, served as COO and chief business strategist at MAPICS, and later became president and CEO of Aplicor. With his wife and business partner Janice Haley, he also co-founded Tone-y-Bands.

- **Role:** Co-founder at Tone-y-Bands, LLC
- **Organizations:** Celsius Holdings, Elite FX, Pivotpoint, MAPICS, Aplicor, Tone-y-Bands
- **Education:** BSBA in Marketing, University of Florida
- **Known for:** Co-founded the operating business behind Celsius and led its early public-company period., Presided over the Nasdaq opening bell for Celsius on April 7, 2010., Led Pivotpoint and held senior operating and strategy responsibilities at MAPICS.

## Career timeline

- **1997-1999** — CEO of Pivotpoint, an enterprise software company.
- **1999-2001** — COO and chief business strategist at MAPICS.
- **2001-2004** — Invested in beverage distribution and manufacturing companies with Janice Haley.
- **2004** — Co-founded Elite FX in April and became CEO of the operating business behind Celsius.
- **2007** — Became Celsius Holdings CEO, president and chairman following the January acquisition of Elite FX.
- **2010** — Presided over the Nasdaq opening bell on April 7.
- **2011** — CEO tenure at Celsius ended; Gerry David joined as CEO in October.
- **2014** — Identified by Nova Southeastern University as Aplicor president and CEO and a participating business mentor.
- **2016** — Tone-y-Bands, co-founded with Janice Haley, announced its Kickstarter launch.

## Achievements

- Co-founded the operating business behind Celsius and led its early public-company period.
- Presided over the Nasdaq opening bell for Celsius on April 7, 2010.
- Led Pivotpoint and held senior operating and strategy responsibilities at MAPICS.
- Co-founded Tone-y-Bands with Janice Haley.

## Links

- LinkedIn: https://www.linkedin.com/in/steve-haley-789bab12

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Profile page: https://yespress.io/steve-haley
Published by YesPress — https://yespress.io
Last updated: 2026-10-14