# Steve Gogolak

> Steve Gogolak is Executive Vice President and Chief Marketing Officer of Rockland Trust, where he is responsible for sharpening the bank's brand and developing marketing strategies that win and deepen customer relationships. A Bowdoin College graduate in economics and film, he spent more than a decade moving through marketing, customer experience, digital product, and banking leadership at Boston Private, Silicon Valley Bank, and First Citizens Bank before joining Rockland Trust in April 2026. His public writing and talks consistently focus on clear language, useful meetings, disciplined product choices, connected teams, and turning customer data into relevant service.

- **Role:** Executive Vice President, Chief Marketing Officer at Rockland Trust
- **Organizations:** Rockland Trust, First Citizens Bank, Silicon Valley Bank, Boston Private, Altisource, Customer Portfolios, Cramer, Pixel Bridge, St. Paul's Episcopal Church in Dedham, Bowdoin College
- **Education:** Bachelor of Arts in Economics and Film, Bowdoin College
- **Known for:** Appointed Executive Vice President and Chief Marketing Officer of Rockland Trust in April 2026., Led digital banking customer acquisition, engagement, and experience initiatives serving more than one million First Citizens clients nationwide., Held senior leadership roles across Boston Private, Silicon Valley Bank, and First Citizens through two acquisitions and major organizational change.

## Career timeline

- **2003-2005** — Served as general manager of the Bowdoin Cable Network while studying at Bowdoin College.
- **2005-2012** — Built an early career in media services, interactive production, webcasting, and solutions innovation at Cramer, with a period at Pixel Bridge.
- **2012-2015** — Worked in digital strategy and delivery management at Customer Portfolios.
- **2015-2016** — Led reporting and analytics for multi-channel marketing at Altisource.
- **2016-2022** — Advanced through marketing, client experience, and digital banking leadership roles at Boston Private.
- **2017** — Presented a MarTech East session on how Boston Private built a marketing technology pipeline in under three months.
- **2021** — Published an essay on the hard decisions required in product management while serving as product manager for Boston Private's client portal.
- **2022-2024** — Led digital programs and products at SVB Private following Silicon Valley Bank's acquisition of Boston Private.
- **2023** — Shared a first-person crisis-management account with Friends for Financial Wellness after the collapse of Silicon Valley Bank.
- **2024-2026** — Served as Senior Vice President and Senior Director of Digital Banking at First Citizens Bank, leading acquisition, engagement, and experience initiatives for more than one million clients.
- **2024** — Appeared on Q2's The Purposeful Banker podcast panel to discuss practical AI uses, guardrails, and the future of customer service in banking.
- **2026** — Joined Rockland Trust as Executive Vice President and Chief Marketing Officer and became a member of the bank's executive leadership team.
- **2026** — Appeared in a Personetics webinar on turning bank AI and personalization ambitions into measurable customer outcomes.

## Achievements

- Appointed Executive Vice President and Chief Marketing Officer of Rockland Trust in April 2026.
- Led digital banking customer acquisition, engagement, and experience initiatives serving more than one million First Citizens clients nationwide.
- Held senior leadership roles across Boston Private, Silicon Valley Bank, and First Citizens through two acquisitions and major organizational change.
- Helped lead enterprise marketing transformation, digital banking strategy, and customer experience initiatives in financial services.
- Presented Boston Private's rapid marketing-technology pipeline build at MarTech East in 2017.
- Serves his longtime Dedham faith community as a vestry member, contributing strategy and problem-solving to growth and outreach.

## Latest updates

- **2026-06** — Joined a Personetics webinar with Alison Lindland and Forrester analyst Alyson Clarke on moving bank AI and personalization from ambition to measurable customer outcomes.
- **2026-04** — Appointed Executive Vice President and Chief Marketing Officer of Rockland Trust, joining the bank's executive leadership team.
- **2026-04** — Closed a ten-year chapter spanning Boston Private, Silicon Valley Bank, and First Citizens Bank, publicly emphasizing the teams and leaders built through two acquisitions.

## Links

- Website: https://www.rocklandtrust.com
- LinkedIn: https://www.linkedin.com/in/sgogolak

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Profile page: https://yespress.io/steve-gogolak
Published by YesPress — https://yespress.io
Last updated: 2026-08-11