# Steve Ball

> Steve Ball is a Denver-area consumer-products executive, co-founder and former CEO of I and love and you, former CEO of Zesty Paws and former North America CEO of H&H Group. His appointment as CEO of Woof was announced in April 2025. His career spans brand management at General Mills and Nestlé, pet-brand building, operational expansion and acquisitions.

- **Role:** CEO at Woof
- **Organizations:** Woof, I and love and you, Zesty Paws, H&H Group, General Mills, Nestlé, Blackstone Entrepreneurs Network Colorado
- **Education:** BS, Mechanical Engineering, Stanford University, MBA, University of Michigan, Ross School of Business
- **Known for:** Co-founded I and love and you and served as CEO and chief marketing officer in different phases., Led Zesty Paws during the period preceding its $610 million sale to H&H Group in 2021., Appointed CEO for North America at H&H Group in October 2021.

## Career timeline

- **Before 2012** — Worked in brand management at General Mills and Nestlé.
- **2012** — Co-founded I and love and you; its first in-store launch reached 26 Rocky Mountain Whole Foods Market stores in August.
- **2014** — Identified as CEO and co-founder when I and love and you announced investment from Winona Capital Management and Revelry Brands.
- **2017** — Identified as co-founder and CMO during the Love Me For Life campaign; left the company that year according to public career records.
- **2019** — Joined Zesty Paws as CEO.
- **2021** — Led Zesty Paws during its $610 million sale to H&H Group; became H&H CEO for North America in October.
- **2025** — Woof announced his appointment as CEO on April 9.
- **2026** — The Farmer’s Dog completed its acquisition of Woof in September; Woof retained its existing brand and team.

## Achievements

- Co-founded I and love and you and served as CEO and chief marketing officer in different phases.
- Led Zesty Paws during the period preceding its $610 million sale to H&H Group in 2021.
- Appointed CEO for North America at H&H Group in October 2021.
- Appointed CEO of Woof, announced in April 2025.

## Latest updates

- **2026-09** — The Farmer’s Dog completed its acquisition of Woof, which would continue independently under its existing brand and team.
- **2025-04** — Woof publicly announced Ball as CEO, working alongside founder Daniel Haarburger.

## Links

- LinkedIn: https://www.linkedin.com/in/steve-ball-6ba166

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Profile page: https://yespress.io/steve-ball
Published by YesPress — https://yespress.io
Last updated: 2026-10-23