# Sterling Snow

> Sterling Snow is co-founder and CEO of Redo and a venture partner at Pelion Venture Partners. Previously chief revenue officer at Divvy and a marketing leader at Jive Communications, he builds teams spanning marketing, sales and customer success. He joined Redo in September 2023 after getting to know founder Tay Brown.

- **Role:** Co-founder and CEO at Redo
- **Organizations:** Redo, Pelion Venture Partners, Divvy, BILL, Jive Communications
- **Education:** Utah Valley University
- **Known for:** Recognised in Utah Business 20 In Their 20s in 2019., Grew Divvy’s revenue team from eight to 125 people, as reported in 2019., Led Divvy’s revenue organisation before becoming Redo CEO.

## Career timeline

- **Age 16** — Managed a local restaurant while its owners travelled and worked on franchising.
- **Before 2018** — Worked in marketing leadership at Jive Communications; earlier ran a marketing agency.
- **2018** — Identified as Divvy VP of Marketing in an October podcast interview.
- **2019** — Divvy SVP of Revenue; recognised in Utah Business 20 In Their 20s.
- **2021** — Served in Divvy revenue leadership as BILL announced its approximately $2.5 billion acquisition agreement.
- **2023** — Became a venture partner at Pelion Venture Partners.
- **2023-09** — Joined Redo as co-founder and CEO after working with Tay Brown.
- **2024-08** — Publicly announced his Redo role and a $24 million Series A.
- **2026-06** — Redo announced an $81 million Series B at a reported $1.25 billion valuation.

## Achievements

- Recognised in Utah Business 20 In Their 20s in 2019.
- Grew Divvy’s revenue team from eight to 125 people, as reported in 2019.
- Led Divvy’s revenue organisation before becoming Redo CEO.
- Led Redo during its announced $81 million Series B in June 2026.

## Latest updates

- **2026-09** — Utah Tech University announced Snow as the September 29 Elkington Founder Speaker Series guest.
- **2026-07** — Discussed Redo’s expansion, merchant relationships and distribution in a Utah Business Q&A.
- **2026-06** — Redo announced an $81 million Series B led by Smash Capital and its acquisition of ReturnBear.
- **2026-02** — Appeared on The Campaign to discuss early-stage marketing and creating customer acquisition channels.

## Links

- Website: https://redo.com/
- LinkedIn: https://www.linkedin.com/in/sterling-snow-051baab5/
- Twitter/X: https://x.com/sterlingmsnow

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Profile page: https://yespress.io/sterling-snow
Published by YesPress — https://yespress.io
Last updated: 2026-10-26