# Stephen Upstone

> Stephen Upstone is a British entrepreneur based in London and the CEO and co-founder of LoopMe. He founded the advertising technology business with Marco van de Bergh in 2012 after earlier roles at Touch Clarity, Ad Infuse and Velti. His public work focuses on using consumer feedback and AI to measure and improve brand advertising across mobile apps and connected television.

- **Role:** CEO and Co-founder at LoopMe
- **Organizations:** LoopMe, Touch Clarity, Ad Infuse, Velti, Mobile Marketing Association
- **Nationality:** British
- **Education:** University of Manchester
- **Known for:** Co-founded and continues to lead LoopMe., Included with co-founder Marco van de Bergh in the 2018 Maserati 100., Led LoopMe through its 2022 majority investment and 2024 Chartboost acquisition.

## Career timeline

- **Before 2012** — Held senior roles at Touch Clarity, Ad Infuse and Velti before founding LoopMe.
- **2012** — Co-founded LoopMe with Marco van de Bergh.
- **2018** — Upstone and van de Bergh were included in the Maserati 100 with The Sunday Times.
- **2022** — Mayfair Equity Partners announced a $120 million majority investment in LoopMe at a valuation close to $200 million.
- **2024** — LoopMe acquired Chartboost from Zynga on 10 December; financial terms were undisclosed.
- **2026** — LoopMe launched Chartboost Direct in April and expanded PurchaseLoop’s performance capabilities in August.

## Achievements

- Co-founded and continues to lead LoopMe.
- Included with co-founder Marco van de Bergh in the 2018 Maserati 100.
- Led LoopMe through its 2022 majority investment and 2024 Chartboost acquisition.
- LoopMe reported gross revenue CAGR of 40% for 2018-2025; this is a company performance measure.

## Latest updates

- **2026-08** — LoopMe expanded PurchaseLoop with Performance App and Performance Web capabilities, using brand campaign intelligence and Chartboost in-app signals.
- **2026-07** — LoopMe announced Penry Price’s appointment to its Board and Christina Beaumier’s appointment to its Data Advisory Board.
- **2026-04** — LoopMe launched Chartboost Direct to connect mobile app publishers more directly with brand advertising demand.
- **2026-02** — LoopMe announced Michael Scott as CRO and Ammar Doosh as VP of Product Management, Gen AI & Data Science. Upstone discussed a goal of more than $1 billion in revenue in coming years.

## Links

- Website: https://loopme.ai/
- LinkedIn: https://www.linkedin.com/in/stephenupstone/
- Twitter/X: https://twitter.com/stephenupstone

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Profile page: https://yespress.io/stephen-upstone
Published by YesPress — https://yespress.io
Last updated: 2026-10-21