# Stephen Nesle

> Stephen Nesle is the Chief Marketing Officer and Senior Vice President of Bob's Discount Furniture, where he has led marketing since March 2016. An Emerson College creative-writing graduate and former agency creative executive at Deutsch, DDB, McCann Worldgroup and Digitas, he has spent more than 30 years combining brand storytelling with measurable demand. His work ranges from the viral Philips Bodygroom site and an award-recognized PNC interactive project to Bob's value-positioning campaigns, flagship-store experiences and the social-first reality series Till Decor Do Us Part.

- **Role:** Chief Marketing Officer and Senior Vice President at Bob's Discount Furniture
- **Organizations:** Bob's Discount Furniture, Blast Radius, Deutsch Inc., DDB Worldwide, McCann Worldgroup, Digitas, International Academy of Digital Arts and Sciences
- **Education:** Bachelor of Fine Arts in Creative Writing, Emerson College
- **Known for:** Has led marketing at Bob's Discount Furniture since March 2016 as the retailer expanded from 73 stores at his appointment to more than 200 showrooms by its 2026 IPO., Unified Bob's strategy, analytics, media, digital, social, ecommerce, creative and production functions into one marketing organization., Executive creative director on Philips Bodygroom, a low-budget digital campaign that drew 3 million unique visits without an accompanying banner campaign.

## Career timeline

- **1990s-2010s** — Held creative and executive creative roles across digital and advertising agencies, including Digitas, McCann Worldgroup, DDB Worldwide and Deutsch.
- **2007** — Served as executive creative director on the Philips Bodygroom digital project, which Communication Arts reports attracted 3 million unique visits.
- **2010** — Joined Deutsch New York in a creative leadership role.
- **2012** — Credited as a creative director on PNC's Christmas Price Index Express, which received a One Show Interactive Merit.
- **2013** — Served as executive creative director at Blast Radius and worked on the Bonefish Grill account.
- **2015** — Began consulting with Bob's Discount Furniture before accepting an executive role.
- **2016** — Appointed Chief Marketing Officer of Bob's Discount Furniture and charged with unifying strategy, analytics, media, creative, social, ecommerce, production, public relations and partnerships.
- **2019** — Helped launch a brand campaign reframing the name around 'Bob's discount' on furniture rather than 'discount furniture.'
- **2022** — Introduced the Assemble the Bobs national campaign across television, radio, Twitch, YouTube and Spanish-language media partnerships.
- **2024** — Helped open Bob's Somerville flagship experience, including a Little Bob selfie station and the first Plushies for Charity program.
- **2025** — Launched Till Decor Do Us Part, a six-episode social-first reality series distributed on TikTok, Meta and YouTube.
- **2026** — Participated in Bob's New York Stock Exchange opening-bell ceremony as the company began trading under the ticker BOBS.

## Achievements

- Has led marketing at Bob's Discount Furniture since March 2016 as the retailer expanded from 73 stores at his appointment to more than 200 showrooms by its 2026 IPO.
- Unified Bob's strategy, analytics, media, digital, social, ecommerce, creative and production functions into one marketing organization.
- Executive creative director on Philips Bodygroom, a low-budget digital campaign that drew 3 million unique visits without an accompanying banner campaign.
- Creative director on PNC's Christmas Price Index Express, which received a 2012 One Show Interactive Merit.
- Executive member of the International Academy of Digital Arts and Sciences.
- Till Decor Do Us Part recorded 9.6 million cross-platform views after its first episode and an engagement rate 47% above Bob's normal organic content.

## Latest updates

- **2026-02** — Joined Bob's Discount Furniture leadership at the New York Stock Exchange opening-bell ceremony when BOBS began trading.
- **2026-02** — Received 11,015 Bob's stock options with a $19.69 exercise price, vesting in four equal annual installments beginning in February 2027.
- **2025-07** — Launched the six-part social-first reality series Till Decor Do Us Part; its first episode recorded 9.6 million views across platforms.
- **2024-10** — Helped present Bob's refreshed flagship-store experience in Somerville, Massachusetts, including a charity-linked Little Bob plushie program.

## Links

- Website: http://www.stevenesle.com
- LinkedIn: https://www.linkedin.com/in/stevenesle

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Profile page: https://yespress.io/stephen-nesle
Published by YesPress — https://yespress.io
Last updated: 2026-08-11