# Stephanie Alsbrooks Hanson

> Stephanie Alsbrooks Hanson is a Dallas-Fort Worth fintech founder and executive. She founded defi SOLUTIONS in 2012, led its configurable lending software business, and served as founder and vice chair during its 2019 combination with Sagent Auto. She now leads Gestalt as CEO and co-founder, focusing on organized data for financial institutions. Her public writing covers communication, company culture and the practical work of building businesses.

- **Role:** CEO and Co-Founder at Gestalt Tech Corp
- **Organizations:** Gestalt Tech Corp, defi SOLUTIONS, Tricolor Financial, Autocorp.ai
- **Education:** Texas Christian University, Master of Business Administration, California State University
- **Known for:** Founded and led defi SOLUTIONS, which attracted more than 100 finance companies before its 2019 merger., 2017 EY Entrepreneur of the Year Southwest Region winner, Emerging Technology., 2014 Dallas Business Journal 40 Under 40 honoree.

## Career timeline

- **2012** — Founded defi SOLUTIONS; its initial loan origination product was delivered by year end.
- **2014** — Named a Dallas Business Journal 40 Under 40 honoree.
- **2017** — Won EY Entrepreneur of the Year Southwest Region in Emerging Technology.
- **2018** — defi announced a $55 million Series C investment from Bain Capital Ventures.
- **2019** — Identified as founder and vice chair when defi and Sagent Auto announced their merger.
- **2021** — Named president of newly formed Tricolor Financial.
- **2023** — Became CEO and co-founder of Gestalt; its data foundation launched that year.
- **2024** — Gestalt announced a $5.9 million seed round, bringing total investment to $8 million.

## Achievements

- Founded and led defi SOLUTIONS, which attracted more than 100 finance companies before its 2019 merger.
- 2017 EY Entrepreneur of the Year Southwest Region winner, Emerging Technology.
- 2014 Dallas Business Journal 40 Under 40 honoree.
- Led Gestalt as it announced a $5.9 million seed round in September 2024.

## Latest updates

- **2025-08** — Explained Gestalt’s purpose in The Why Behind Gestalt, published August 19, emphasizing fair access to financial institutions’ data.
- **2026-09** — Gestalt published her Happy Standout September newsletter on September 1; the page explicitly identifies the text as written in September 2025.
- **2026-10** — Gestalt published her conference-planning newsletter on October 6; the page explicitly identifies the text as written in October 2025.

## Links

- Website: https://gestalttech.com/
- LinkedIn: https://www.linkedin.com/in/stephaniealsbrookshanson

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Profile page: https://yespress.io/stephanie-alsbrooks-hanson
Published by YesPress — https://yespress.io
Last updated: 2026-10-25