# Stella Wu

> Stella Wu is the founder and CEO of Eano, a San Mateo construction-tech company that started as a way to fix the chaos of home renovation and grew into all-in-one software for contractors covering sales, project management, and payments. A UC Berkeley grad and the first marketing hire at Wish, where she managed $400M+ in annual ad spend, she built Eano after her own ADU project turned into 150 unanswered emails, a 350-day permit, and quotes that swung from $40K to $100K. Investors describe her as the opposite of the steel-toed-boots construction stereotype. Eano has raised over $20M.

- **Role:** Founder & CEO at Eano
- **Organizations:** Eano, Wish, Tune, MdotM, haidaiji.com, UC Berkeley
- **Nationality:** Chinese-American (immigrant from China)
- **Education:** B.A. (Psychology), University of California, Berkeley
- **Known for:** Founded and leads Eano, a construction-tech company that has raised over $20M, Was the first marketing hire at Wish, managing more than $400M in annual ad spend, Grew Eano contract revenue 5x during the pandemic, with 70% year-over-year growth in Q1 2021

## Career timeline

- **2011** — Researcher at UC Berkeley
- **2013** — Business Development Manager at MdotM
- **2014** — Senior Business Development Manager at Tune
- **2014** — Founded haidaiji.com, serving as CEO
- **2015** — Joined Wish as its first marketing hire, leading growth and managing $400M+ in annual ad spend
- **2017** — Bought a home and started an ADU project, encountering the renovation pain points that inspired Eano
- **2019** — Founded Eano and became CEO
- **2021** — Raised $6M Series A led by Builders VC; profiled by TechCrunch
- **2022** — Raised additional Series A funding (last raised August 2022); total funding surpasses $20M
- **2025** — Eano expands into all-in-one contractor software (Eano Pro) spanning sales, project management, and financials

## Achievements

- Founded and leads Eano, a construction-tech company that has raised over $20M
- Was the first marketing hire at Wish, managing more than $400M in annual ad spend
- Grew Eano contract revenue 5x during the pandemic, with 70% year-over-year growth in Q1 2021
- Built Eano Pro, an all-in-one platform unifying marketing, sales, project management, and financial reporting for contractors
- Backed by Builders VC, Newfund, Celtic House, and Wish co-founder Danny Zhang

## Latest updates

- **2025-08** — Featured on the 'Funded, Now What?!' podcast discussing how Eano raised $20M and cracked contractor acquisition, including its pivot toward B2B contractor software.
- **2025** — Eano positions its platform as an all-in-one, AI-assisted system for contractors covering sales, estimates, project management, and payments.

## Links

- Website: https://eano.com
- LinkedIn: http://www.linkedin.com/in/stella-wu-78208843
- Twitter/X: https://twitter.com/eano_co
- YouTube: https://www.youtube.com/watch?v=iITZOmy5U-U
- Facebook: https://facebook.com/eanovation/

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Profile page: https://yespress.io/stella-wu
Published by YesPress — https://yespress.io
Last updated: 2026-06-04