# Stella & Dot

> Stella & Dot is a California jewelry retailer founded by Jessica Herrin and shaped with designer Blythe Harris. It grew by pairing affordable fashion accessories with independent stylists and living-room trunk shows. Its current storefront sells jewelry directly, while a free ambassador program uses ShopMy affiliate links and commissions to carry the old social-selling idea onto phones.

- **Founded:** 2006
- **Headquarters:** Brisbane, United States
- **Founders:** Jessica Herrin (Founder and CEO), Blythe Harris (Co-founder and former chief creative officer of the Stella & Dot brand)
- **Products:** Fashion jewelry, Ambassador program, Style Club, Wholesale
- **Notable:** Company says ambassadors have earned more than $500 million in cumulative commissions., Company says it has contributed more than $10 million to charitable causes., Reached $220 million in reported 2013 sales with more than 18,000 active stylists in five countries.

## Products & services

- **Fashion jewelry** — Necklaces, earrings, bracelets, rings, charms and chains sold through the online store.
- **Ambassador program** — Free ShopMy-based affiliate program with shoppable links, customer codes, storefront tools, and stated commissions of 35% on new customer sales and 20% on repeat sales.
- **Style Club** — $40 monthly membership offering store credit, 10% order discounts and early access, with skip or cancel options.
- **Wholesale** — Application route for retail buyers interested in stocking Stella & Dot products.

## Achievements

- Company says ambassadors have earned more than $500 million in cumulative commissions.
- Company says it has contributed more than $10 million to charitable causes.
- Reached $220 million in reported 2013 sales with more than 18,000 active stylists in five countries.
- Raised $37 million from Sequoia Capital in 2011.

## Latest updates

- **2026-07** — July ambassador newsletter discussed returning products and new releases.
- **2026-01** — Ambassador program began moving from GOAFFpro to ShopMy, with new tracked links and stated commission rates.

## Links

- Website: https://www.stelladot.com/
- LinkedIn: https://www.linkedin.com/company/stella-dot
- Instagram: https://www.instagram.com/stelladot/
- Facebook: https://www.facebook.com/stelladot
- TikTok: https://www.tiktok.com/@stelladothq

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Profile page: https://yespress.io/stella-and-dot
Published by YesPress — https://yespress.io
Last updated: 2026-09-29