# Steijn Pelle

> Steijn Pelle is the co-founder and CEO of Lassie, a San Francisco AI company building an autonomous back-office worker that runs the financial admin of independent businesses, starting with dental and medical practices. A Dutch transplant to Silicon Valley with roughly 15 years in startups, he cut his teeth on consumer growth at HealthTap, Coinbase and Robinhood before founding Lassie in 2021. In June 2026 the company raised a $35M Series A led by Andreessen Horowitz, bringing total funding to $47M, while operating in more than 700 practices across 49 states.

- **Role:** Co-Founder & CEO at Lassie
- **Organizations:** Lassie, Robinhood, Coinbase, HealthTap
- **From:** Netherlands
- **Nationality:** Dutch
- **Known for:** Co-founded and leads Lassie, an AI back-office worker for independent businesses, Raised a $35M Series A led by Andreessen Horowitz in June 2026 (total funding $47M), Scaled Lassie to 700+ practices across 49 U.S. states

## Career timeline

- **~2016** — Product manager at HealthTap, working on consumer adoption of digital health
- **~2018** — Product and early growth leader at Coinbase, focused on referral programs and onboarding
- **~2019** — Product manager / growth leader at Robinhood
- **2021** — Co-founded Lassie with Frederic Renken (early product hire at Superhuman); became CEO
- **2026** — Lassie raised a $35M Series A led by Andreessen Horowitz, bringing total funding to $47M

## Achievements

- Co-founded and leads Lassie, an AI back-office worker for independent businesses
- Raised a $35M Series A led by Andreessen Horowitz in June 2026 (total funding $47M)
- Scaled Lassie to 700+ practices across 49 U.S. states
- Lassie returns over 250,000 hours of labor to business owners each year
- Ran founder-led sales through hundreds of customers before hiring a first salesperson
- Earlier led consumer growth work at Robinhood, Coinbase and HealthTap

## Latest updates

- **2026-06** — Lassie announced a $35M Series A led by Andreessen Horowitz, with participation from Night Capital, Rahul Vohra, Zach Perret, Taavet Hinrikus, Gokul Rajaram and Brian Balfour.

## Links

- Website: https://steijn.com/
- LinkedIn: https://www.linkedin.com/in/steijn/
- Twitter/X: https://x.com/steijnpelle
- YouTube: https://www.youtube.com/watch?v=4gSOEBmfJOU

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Profile page: https://yespress.io/steijn-pelle
Published by YesPress — https://yespress.io
Last updated: 2026-07-27