# Stefan Debois

> Stefan Debois is the Antwerp-based founder and CEO of Pointerpro. After about 15 years in enterprise software consulting, he turned an iPad quiz project into Survey Anyplace in 2012. The company introduced personalized assessment reports in 2019 and rebranded to Pointerpro in 2022. He writes and speaks about digitizing professional expertise and building a software business.

- **Role:** Founder & CEO at Pointerpro
- **Organizations:** Pointerpro, Survey Anyplace, Price Waterhouse / PwC, IBM, CSC, B2B Bloggers Boost Group
- **Education:** Engineering degree
- **Known for:** Founded the company that became Pointerpro in 2012., Built a personalized reporting offering that shifted the business from surveys to assessments in 2019., Reported passing €3 million in annual recurring revenue in November 2023.

## Career timeline

- **Late 1990s** — Began his consulting career at Price Waterhouse, later PwC.
- **Before 2012** — Worked in enterprise software consulting; career included IBM and CSC.
- **2012** — Resigned in July and launched the paid Survey Anyplace product in September.
- **2019** — Introduced personalized assessment reports, which he identifies as the product-market-fit breakthrough.
- **2022** — Survey Anyplace rebranded to Pointerpro; used bank debt to support new product development around year-end.
- **2023** — Reported more than €3 million ARR and a 29-person team in November.
- **2026** — Announced a rebuilt Questionnaire Builder in August.

## Achievements

- Founded the company that became Pointerpro in 2012.
- Built a personalized reporting offering that shifted the business from surveys to assessments in 2019.
- Reported passing €3 million in annual recurring revenue in November 2023.
- Founded the B2B Bloggers Boost Group.

## Latest updates

- **2026-08** — Published the LinkedIn article “Making assessments just got easier.” on August 7, announcing a rebuilt Questionnaire Builder.
- **2026-04** — His Pointerpro author page lists an April 16 article on complex assessment scoring, weighted dimensions and benchmarks.
- **2025-08** — Published “How to scale consulting expertise with online tools: The CONSULT pathway” on August 1.

## Links

- Website: https://pointerpro.com/
- LinkedIn: https://www.linkedin.com/in/stefandebois/
- Twitter/X: https://twitter.com/sde77
- Facebook: https://www.facebook.com/stefan.debois

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Profile page: https://yespress.io/stefan-debois
Published by YesPress — https://yespress.io
Last updated: 2026-10-14