# Startup Field Guide

> Startup Field Guide is Unusual Ventures’ founder-interview podcast about how software companies find product-market fit. Hosted primarily by Sandhya Hegde, it examines customer discovery, hiring, pricing, sales and fundraising, with audio, video and selected transcripts supported by the firm’s free written Field Guide. It is a publisher-backed media and education brand, rather than a separately evidenced startup.

- **Founded:** 2022
- **Headquarters:** Menlo Park, United States
- **Products:** Startup Field Guide podcast, The Unusual Field Guide, Selected episode transcripts, The Startup Field Guide LinkedIn newsletter
- **Notable:** Apple Podcasts lists activity from 2022 to 2025 and a 53-episode catalog at research time., Interview subjects include leaders of Perplexity, Clay, Webflow, Scribe, Monte Carlo and Traceable., Selected interviews are available as audio, video and public transcripts.

## Products & services

- **Startup Field Guide podcast** — Founder and operator interviews on product-market fit, customer discovery, hiring, go-to-market and fundraising; available through podcast platforms and Unusual’s YouTube channel.
- **The Unusual Field Guide** — Related free written resource from the same publisher, publicly launched in April 2020; includes tactical modules and tools for starting a company, finding product-market fit, building go-to-market, hiring and fundraising.
- **Selected episode transcripts** — Public interview transcripts on the publisher’s website, including Perplexity and Traceable; documented here in 2024 and 2025, without a confirmed transcript-product launch date.
- **The Startup Field Guide LinkedIn newsletter** — Publisher-run monthly LinkedIn newsletter described as tactical resources from insight to product-market fit; launch year unconfirmed.

## Achievements

- Apple Podcasts lists activity from 2022 to 2025 and a 53-episode catalog at research time.
- Interview subjects include leaders of Perplexity, Clay, Webflow, Scribe, Monte Carlo and Traceable.
- Selected interviews are available as audio, video and public transcripts.

## Latest updates

- **2025-04** — Unusual published the Traceable interview transcript on April 8, covering changes to the product, buyer and go-to-market model.
- **2025-03** — Apple’s latest listed audio episode is the March 19 interview with Jyoti Bansal, hosted by John Vrionis.
- **2024-09** — The September 15 Samantha McKenna episode covers buyer-first sales, outbound research and LinkedIn marketing.

## Links

- Website: https://www.unusual.vc/field-guide/startup-field-guide-podcast/
- LinkedIn: https://www.linkedin.com/company/unusualventures
- Twitter/X: https://x.com/Unusual_VC
- YouTube: https://www.youtube.com/@unusualventures
- Instagram: https://www.instagram.com/unusual_vc/

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Profile page: https://yespress.io/startup-field-guide
Published by YesPress — https://yespress.io
Last updated: 2026-10-09