# GrowthWheel (formerly Startup Company)

> GrowthWheel provides business advisors, entrepreneurship educators, and support organizations with certification, visual decision tools, and cloud software for assessing clients, planning actions, collaborating, and reporting outcomes. Founded in Denmark as Startup Company in 2005, it shifted toward equipping advisors in 2008.

- **Founded:** 2005
- **Headquarters:** Bovina Center, United States
- **Founders:** David Madié (Founder and CEO)
- **Products:** GrowthWheel Certification, GrowthWheel Business Tool Library, 360° Business Canvas, GrowthWheel Online, GrowthWheel Academy
- **Notable:** Company reports 4,700+ trained and certified advisors across 70 countries and 49 US states., Company history reports tools and software translated into more than 18 languages., Maryland Women’s Business Center publicly documents a migration to GrowthWheel Online and GrowthWheel Academy.

## Products & services

- **GrowthWheel Certification** — Live online advisor training delivered over three days, four hours per day, with onboarding, printed tools, community access, and continued education.
- **GrowthWheel Business Tool Library** — 100+ basic one-page tools, with additional advanced toolstacks, including frameworks, decision sheets, assessments, and action plans.
- **360° Business Canvas** — A downloadable visual business overview organized around business concept, organization, customer relations, and operations.
- **GrowthWheel Online** — Advisor CRM and client portal covering intake, assessments, tool sharing, business profiles, budgets, GrowthPlans, and reporting.
- **GrowthWheel Academy** — Learning platform supporting advisor learning and client training, events, and on-demand education.
- **GrowthWheel Impact Analytics** — Tailored dashboards and reports for clients served, business starts, client demographics, and other outcomes.
- **AI Action Plans from Meeting Notes** — Generates proposed decisions and actions from interaction details and private notes; advisors review, edit, and share selected items.
- **Resource Partners** — Shared CRM records for referral organizations and the clients referred to them.

## Achievements

- Company reports 4,700+ trained and certified advisors across 70 countries and 49 US states.
- Company history reports tools and software translated into more than 18 languages.
- Maryland Women’s Business Center publicly documents a migration to GrowthWheel Online and GrowthWheel Academy.

## Latest updates

- **2026-07** — Resource Partners added shared referral-organization records and client-referral tracking.
- **2026-06** — Shared GrowthPlans can include the 360° Business Canvas.
- **2026-05** — GrowthWheel Online announced a new login page and migration to app.growthwheel.com.
- **2026-04** — AI-generated action suggestions from meeting notes added to Interactions.

## Links

- Website: https://www.growthwheel.com/
- LinkedIn: https://www.linkedin.com/company/growthwheel/
- Twitter/X: https://twitter.com/growthwheel
- Facebook: https://www.facebook.com/growthwheel

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Profile page: https://yespress.io/startup-company
Published by YesPress — https://yespress.io
Last updated: 2026-10-25