# Start.io

> Start.io, formerly StartApp, operates a mobile supply-side advertising platform and audience intelligence business. It helps app publishers sell advertising inventory and helps agencies, brands and demand-side platforms find and activate audiences built from mobile signals. Maia supports natural-language audience discovery; Curation+ connects campaign briefs, insights, supply selection and activation.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Gil Dudkiewicz (Co-founder and CEO), Ran Avidan (Co-founder; founding CTO)
- **Products:** Mobile SSP and monetization SDK, Maia - Mobile AI Audience, Audience data and enrichment, Programmatic curation, Curation+ (Agentic Campaign Intelligence)
- **Notable:** Reported 1,500 integrated Android apps and 50 million downloads in March 2012., Rebrand announcement reported one million integrated apps and 25 billion cumulative SDK downloads in January 2021., Current website reports 35 billion SDK downloads and 500,000 active apps; cumulative and active figures measure different things.

## Products & services

- **Mobile SSP and monetization SDK** — Programmatic auctions and SDK, mediation and header-bidding integrations for mobile publishers. Publisher earnings are calculated on a CPM basis.
- **Maia - Mobile AI Audience** — Natural-language audience discovery, custom segmentation and activation through DSPs; the current product page lists more than 4,000 pre-packaged segments.
- **Audience data and enrichment** — Mobile audience datasets for enrichment, analytics and activation.
- **Programmatic curation** — Pairs audience data with ad inventory in curated deals activated through buyers’ DSPs.
- **Curation+ (Agentic Campaign Intelligence)** — Connects a brief to consumer insights, audience sizing, curated supply and a live deal; supports MCP access.

## Achievements

- Reported 1,500 integrated Android apps and 50 million downloads in March 2012.
- Rebrand announcement reported one million integrated apps and 25 billion cumulative SDK downloads in January 2021.
- Current website reports 35 billion SDK downloads and 500,000 active apps; cumulative and active figures measure different things.
- Orbis3 case study reports 206% eCPM growth and 186% revenue growth across countries after its SDK transition; vendor-published results are not a general performance guarantee.

## Latest updates

- **2026-01** — Android Maven integration documentation updated to SDK version 5.1.0.
- **2026-09** — September 14: Start.io introduced Curation+ and invited real-brief trials with a human-reviewed response in two business hours, at no cost or media commitment.

## Links

- Website: https://www.start.io/
- LinkedIn: https://www.linkedin.com/company/start-io/
- Twitter/X: https://twitter.com/Start_io_
- GitHub: https://github.com/StartApp-SDK
- Facebook: https://www.facebook.com/StartApp

---

Profile page: https://yespress.io/start-io
Published by YesPress — https://yespress.io
Last updated: 2026-10-04