# Standard Practice

> Standard Practice builds voice AI for healthcare revenue cycle teams. Its AI agents place outbound phone calls to insurance payors and pharmacies - dialing, navigating IVR menus, waiting on hold, and speaking in a human-sounding voice - to handle claim follow-ups, benefits verification, prior authorizations, and EDI enrollment. The goal is to strip the phone-tag drudgery out of medical billing so practices get paid more, faster, while staff focus on higher-value work. Founded by Steven Greene and Phil Markunas after pivoting from their earlier venture Nibble Health, the New York company targets the roughly $1 trillion in annual U.S. healthcare administrative costs.

- **Founded:** 2024
- **Headquarters:** New York, United States
- **Founders:** Steven Greene (Co-Founder & CEO), Phil Markunas (Co-Founder & CTO)
- **Team size:** ~13 employees
- **Products:** Voice AI Agent, Claim Follow-up, Benefits Verification, Prior Authorization, EDI Enrollment
- **Notable:** Featured in Forbes, Bloomberg, and Politico for its voice AI approach to healthcare administration., Built its core product in roughly four and a half months following the pivot from Nibble Health., Founding team includes a Harvard MBA and former Goldman Sachs banker (Steven Greene) paired with a machine learning engineer (Phil Markunas).

## Products & services

- **Voice AI Agent** — AI agents that place outbound phone calls to insurance companies and pharmacies - dialing, navigating IVR/phone menus, waiting on hold, and conversing in real time with a human-sounding voice. Capable of placing many calls simultaneously and learning from each interaction rather than following rigid scripts.
- **Claim Follow-up** — Automated outbound calls to payors to check claim status, resolve denials, and accelerate reimbursement.
- **Benefits Verification** — Automated verification of patient insurance benefits and eligibility ahead of care.
- **Prior Authorization** — Handles the phone-based prior authorization process with payors on behalf of practices.
- **EDI Enrollment** — Manages electronic data interchange enrollment workflows for practices and billing teams.

## Achievements

- Featured in Forbes, Bloomberg, and Politico for its voice AI approach to healthcare administration.
- Built its core product in roughly four and a half months following the pivot from Nibble Health.
- Founding team includes a Harvard MBA and former Goldman Sachs banker (Steven Greene) paired with a machine learning engineer (Phil Markunas).
- Positioned to address the estimated $1 trillion in annual U.S. healthcare administrative costs - roughly 30% of total healthcare spending.

## Latest updates

- **2024-04** — Forbes profiles Standard Practice on how its voice AI makes healthcare administrative tasks more accessible to workers everywhere.
- **2024-01** — Steven Greene begins as Co-Founder & CEO of Standard Practice following the pivot from Nibble Health.

## Links

- Website: https://standardpractice.ai
- LinkedIn: https://www.linkedin.com/company/standardpracticeai
- Facebook: https://facebook.com/StandardPracticeSoftware

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Profile page: https://yespress.io/standard-practice-ai
Published by YesPress — https://yespress.io
Last updated: 2026-07-02