# Standard AI

> Standard AI is a San Francisco computer-vision company that turns ordinary store cameras into a data layer for physical retail. Founded in 2017 (as Standard Cognition) around cashierless, autonomous checkout, it pivoted to VISION - an AI and edge-computing analytics platform that measures foot traffic, shopper engagement, product interactions, and store operations for retailers and CPG brands. Backed by SoftBank Vision Fund 2, Y Combinator, CRV, and EQT Ventures, it hit a $1B valuation in 2021 and has grown largely through acquisition, most recently buying spatial-intelligence firm Pathr.ai in January 2026.

- **Founded:** 2017
- **Headquarters:** San Francisco, United States
- **Founders:** Jordan Fisher (Co-Founder, former CEO, Board Chairman), Michael Suswal (Co-Founder, former COO), David Valdman (Co-Founder, Machine Learning / Systems), Brandon Ogle (Co-Founder, Machine Learning), John Novak (Co-Founder, Hardware Engineering), Daniel Fischetti (Co-Founder), Anthony Lutz (Co-Founder)
- **Team size:** ~96 employees
- **Products:** VISION (Vision Analytics Platform), Visual Engagement Score, Traffic & Impressions, Autonomous Checkout (legacy)
- **Notable:** Reached a $1 billion valuation with its 2021 Series C led by SoftBank Vision Fund 2., Opened one of the first cashierless stores in San Francisco, an early milestone in autonomous checkout., Completed six retail-technology acquisitions, including DeepMagic (2019), Checkout Technologies (2020), and Pathr.ai (2026).

## Products & services

- **VISION (Vision Analytics Platform)** — AI and computer-vision analytics platform that captures shopper behavior, product performance, and store operations from in-store cameras, surfacing traffic, impressions, dwell, and engagement insights.
- **Visual Engagement Score** — A real-time metric quantifying how shoppers interact with products, in-store media, marketing, and promotions.
- **Traffic & Impressions** — Foot-traffic and shopper-interaction analytics used to optimize store layouts, merchandising, and promotional strategy.
- **Autonomous Checkout (legacy)** — The company's original cashierless, grab-and-go checkout system powered by ceiling cameras and deep learning; foundation of the later analytics platform.

## Achievements

- Reached a $1 billion valuation with its 2021 Series C led by SoftBank Vision Fund 2.
- Opened one of the first cashierless stores in San Francisco, an early milestone in autonomous checkout.
- Completed six retail-technology acquisitions, including DeepMagic (2019), Checkout Technologies (2020), and Pathr.ai (2026).
- Raised more than $233M in total funding from Y Combinator, CRV, EQT Ventures, and SoftBank.
- Launched VISION, a computer-vision analytics platform, in 2024, marking its pivot from checkout to retail insights.

## Latest updates

- **2026-01** — Acquired spatial-intelligence company Pathr.ai; founder George Shaw joined as SVP, AI Strategy - Standard AI's sixth retail-tech acquisition.
- **2024-03** — Debuted the VISION vision-analytics platform, formalizing its shift from autonomous checkout to retail analytics.
- **2024** — Promoted COO Angie Westbrock to CEO and David Woollard to CTO; co-founder Jordan Fisher moved to board chairman.

## Links

- Website: https://standard.ai
- LinkedIn: http://www.linkedin.com/company/standard-ai
- Twitter/X: https://twitter.com/StandardAI
- Facebook: https://facebook.com/standard-cognition-112452150474599

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Profile page: https://yespress.io/standard-ai
Published by YesPress — https://yespress.io
Last updated: 2026-07-10