# Stage 2 Capital

> Stage 2 Capital invests in early-stage B2B software and AI companies, pairing a venture investor with a go-to-market operator on each deal. Founded by Jay Po and Mark Roberge in 2018, it combines $200,000-$5 million investments with revenue diagnostics, operator introductions, and its Science of Scaling framework.

- **Founded:** 2018
- **Headquarters:** Distributed / virtual, United States
- **Founders:** Jay Po (Co-Founder & Managing Partner), Mark Roberge (Co-Founder & Managing Partner)
- **Products:** Venture investments, Stage 2 Capital Catalyst, Science of Scaling, GTM Review and operator support, Stage 2 LP GPT
- **Notable:** Announced $245 million across its first three flagship funds ($15M + $80M + $150M)., Current website reports a community of 1,000+ go-to-market operators., Co-led Momentum’s 2024 Series A; in February 2026, Momentum signed an agreement to be acquired by Salesforce.

## Products & services

- **Venture investments** — $200,000-$5 million checks into B2B software and AI companies from pre-seed through Series A; the firm can lead, co-lead, or follow. Each deal pairs an investor and an operator.
- **Stage 2 Capital Catalyst** — Investment and a virtual go-to-market curriculum with operator coaching. Published 2024 terms offered $200,000 on a SAFE at the last-round valuation, capped at $15 million post-money; those terms are historical.
- **Science of Scaling** — Public methodology for product-market fit, go-to-market fit, and growth and moat, including retention signals, cohorts, unit economics, hiring, and sales process design.
- **GTM Review and operator support** — Post-investment diagnostic followed by help with sales hiring, pricing, demand generation, customer success, workshops, and access to the operator LP community.
- **Stage 2 LP GPT** — Portfolio resource that helps founders find relevant limited partners by experience, function, industry, and location.
- **GTM in Practice** — Public newsletter and practical go-to-market resources for B2B founders.

## Achievements

- Announced $245 million across its first three flagship funds ($15M + $80M + $150M).
- Current website reports a community of 1,000+ go-to-market operators.
- Co-led Momentum’s 2024 Series A; in February 2026, Momentum signed an agreement to be acquired by Salesforce.
- The firm reported that one-third of its 2022 Catalyst cohort grew from approximately $100,000 ARR to over $1 million within a year of graduation; this is a selected cohort statistic, not a causal performance estimate.

## Latest updates

- **2026-08** — Stage 2 announced participation in Axle’s $17.5 million Series A, led by Base10 Partners with Y Combinator and Gradient also participating. The amount is the total round, not Stage 2’s check.
- **2026-07** — Mark Roberge published Moving From AI Adoption to AI Impact, arguing for measuring sales productivity and financial returns from AI spending.
- **2026-02** — Stage 2 published an account of Momentum signing a definitive agreement to be acquired by Salesforce. The post does not establish purchase price or Stage 2’s return.

## Links

- Website: https://www.stage2.capital/
- LinkedIn: https://www.linkedin.com/company/stage-2-capital/
- Twitter/X: https://x.com/Stage2Capital

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Profile page: https://yespress.io/stage-2-capital
Published by YesPress — https://yespress.io
Last updated: 2026-10-17