# Stacy Minero

> Stacy Minero is the Executive Vice President, Chief Marketing & Experience Officer of OUTFRONT Media, where she is helping reposition out-of-home advertising as measurable, experience-led "IRL media." Her career spans integrated agency planning for brands including American Express, Coca-Cola, P&G, and Hershey; eight years at Twitter, where she launched and led Twitter ArtHouse; global marketing for Unreal Engine at Epic Games; and, since December 2025, OUTFRONT's brand, integrated marketing, and customer-experience agenda.

- **Role:** Executive Vice President, Chief Marketing & Experience Officer at OUTFRONT Media
- **Organizations:** OUTFRONT Media, Epic Games, Twitter, Mindshare, Mediavest, Gun Safety Alliance
- **Education:** Bachelor of Arts in Mass Media Communication, University of Delaware
- **Known for:** Launched and led Twitter ArtHouse, a global content studio connecting brands with creators, artists, editors, strategists, and producers., Oversaw Twitter's in-house video editing service designed to adapt brand assets for the mobile feed., Led global marketing strategy, campaign development, and paid media investment for Unreal Engine from August 2022 to July 2025.

## Career timeline

- **Early career** — Held strategic planning and senior media roles at Mediavest and Mindshare, working on integrated strategies for Hershey, Coca-Cola, P&G, and American Express.
- **2013** — Led Mindshare's content strategy practice and was named an Adweek Media All-Star.
- **2014-03** — Joined Twitter, later leading its content studio and creator-centered brand work.
- **2017** — Oversaw the launch of Twitter's in-house video editing service, known as Fuel.
- **2019** — Launched Twitter ArtHouse, bringing strategists, producers, creators, and editors together for brand campaigns.
- **2022-04** — Began a brief independent consulting period, advising BARK on brand strategy and The Recount on programming strategy.
- **2022-08** — Joined Epic Games as Global Marketing Director for Unreal Engine, overseeing strategy, campaigns, and paid media investment.
- **2024** — Helped develop the brand strategy and launch plan for Fab, Epic's unified digital-content marketplace.
- **2025-12** — Joined OUTFRONT Media as Executive Vice President, Chief Marketing & Experience Officer.
- **2026-05** — Presented OUTFRONT's shift from legacy out-of-home toward digital, experiential, sports, and other IRL media at the OAAA Media Conference.
- **2026-06** — Introduced OUTFRONT's first Cannes Lions brand billboard and argued for out-of-home as a strategic force multiplier in the media plan.

## Achievements

- Launched and led Twitter ArtHouse, a global content studio connecting brands with creators, artists, editors, strategists, and producers.
- Oversaw Twitter's in-house video editing service designed to adapt brand assets for the mobile feed.
- Led global marketing strategy, campaign development, and paid media investment for Unreal Engine from August 2022 to July 2025.
- Developed brand strategy and go-to-market planning for Fab, Epic Games' unified digital-content marketplace.
- Named an Adweek Media All-Star in 2013 and received 212 NYC's thought-leadership award.
- Recognized by Campaign's Female Frontier program in the Conquering Creativity category.
- Named by Business Insider among advertising voices to follow on Twitter.

## Latest updates

- **2026-07** — Appeared on The Ad Podcast to discuss the shift from legacy out-of-home to interactive IRL media, including transit, sports, AR, QR handoffs, and destination media.
- **2026-06** — Led OUTFRONT's ‘You Can't AI IRL’ presence at Cannes Lions and discussed physical experience, digital fatigue, and the role of out-of-home in the main media plan.
- **2026-05** — Spoke at the OAAA Media Conference about evolving OUTFRONT toward digital, experiential, and sports marketing, and about reaching humans directly in shared spaces.
- **2026-02** — Joined an On Air Fest session on how audio, creators, and real-world experiences can create visual and shareable moments.
- **2025-12** — Started as OUTFRONT Media's Executive Vice President, Chief Marketing & Experience Officer.

## Links

- Website: https://stacyminero.journoportfolio.com/
- LinkedIn: https://www.linkedin.com/in/stacy-minero-79287b4
- Twitter/X: https://twitter.com/sminero

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Profile page: https://yespress.io/stacy-minero
Published by YesPress — https://yespress.io
Last updated: 2026-08-11