# Stacy Doren

> Stacy Doren is Executive Vice President and Chief Marketing Officer of Journeys, the teen footwear retailer owned by Genesco. She stepped into her first CMO role in August 2024 after a 24-year run at Levi Strauss & Co., where she spent a decade leading marketing for the Americas and helped return the Levi's brand to the center of youth culture. At Journeys she is rebuilding the brand's marketing foundation for a Gen Z audience that is making the mall cool again.

- **Role:** Executive Vice President and Chief Marketing Officer at Journeys (Genesco)
- **Organizations:** Journeys, Genesco, Levi Strauss & Co., Quaker Oats
- **Nationality:** American
- **Education:** Bachelor of Business Administration in Marketing, University of Iowa
- **Known for:** Led Levi's marketing for the Americas for roughly a decade, and simultaneously led the Latin America region for eight of those years., Drove marquee brand programs including the Coachella partnership, Levi's Stadium and Super Bowl 50, the Levi's x Girlgaze women's relaunch, SXSW and Rolling Stone 50th anniversary activations, and the Google Jacquard launch., Oversaw the Times Square flagship store launch, the Levi's x Target home collaboration, and Amazon's 'Making the Cut' partnership.

## Career timeline

- **1994** — Began career at Quaker Oats in Demand/Supply Planning and Trade Marketing, working on Gatorade, Cap'n Crunch, Quaker Oatmeal, and Rice-A-Roni.
- **1999** — Joined Levi Strauss & Co.
- **2014** — Rose to Vice President of Levi's Americas Marketing, a role she held for roughly a decade.
- **2024** — Named Executive Vice President and Chief Marketing Officer of Journeys, effective August 1, 2024, reporting to Journeys Group President Andy Gray.
- **2025** — Led Journeys' shift from performance-focused marketing toward brand building, working with agency Anomaly on a new brand platform and a back-to-school campaign.

## Achievements

- Led Levi's marketing for the Americas for roughly a decade, and simultaneously led the Latin America region for eight of those years.
- Drove marquee brand programs including the Coachella partnership, Levi's Stadium and Super Bowl 50, the Levi's x Girlgaze women's relaunch, SXSW and Rolling Stone 50th anniversary activations, and the Google Jacquard launch.
- Oversaw the Times Square flagship store launch, the Levi's x Target home collaboration, and Amazon's 'Making the Cut' partnership.
- Helped return the Levi's brand to relevance with youth and grew its women's and lifestyle categories.
- Became the first Chief Marketing Officer to lead all marketing functions for Journeys.

## Latest updates

- **2024-08** — Started as EVP and CMO of Journeys, her first CMO role, after 24 years at Levi's.
- **2025-04** — Appeared on the Marketing Vanguard / CMO Moves podcast discussing Gen Z, the mall resurgence, and Journeys' brand relaunch with agency Anomaly.

## Links

- Website: https://www.stacydoren.com/
- LinkedIn: http://www.linkedin.com/in/stacydoren

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Profile page: https://yespress.io/stacy-doren
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Last updated: 2026-07-25