# Staci Kroon

> Staci Kroon is President and CEO of TouchPoint, Inc., following a manufacturing leadership career at Eaton and BraunAbility. Her education spans mechanical engineering, economics and finance, and design, manufacturing and management. She also serves on the board of Winnebago Industries.

- **Role:** President and CEO at TouchPoint, Inc.
- **Organizations:** TouchPoint, Inc., Winnebago Industries, BraunAbility, Eaton, Nittan Global Tech
- **Education:** Bachelor of Science in Mechanical Engineering, University of Pennsylvania, Bachelor of Science in Economics, concentration in Finance, The Wharton School, University of Pennsylvania, Postgraduate degree in Design, Manufacturing and Management, University of Cambridge
- **Known for:** BraunAbility doubled in size during her CEO tenure; its board credited her leadership with record financial performance in 2023., 2016 STEP Ahead honoree., 2015 Automotive News 100 Leading Women honoree.

## Career timeline

- **1996** — Joined Eaton.
- **2013** — President of Eaton’s Automotive business in North America.
- **2015-09** — Became Executive Vice President of Eaton Business System.
- **2017-11** — Became President and CEO and a director of BraunAbility, effective November 27.
- **2023-10** — Joined the Winnebago Industries board, effective October 11.
- **2024-04** — Departed BraunAbility, effective April 1; Scott Nelson succeeded her.
- **2025-03** — Became President and CEO of TouchPoint, effective March 1; Brian McNeill became Executive Chairman.

## Achievements

- BraunAbility doubled in size during her CEO tenure; its board credited her leadership with record financial performance in 2023.
- 2016 STEP Ahead honoree.
- 2015 Automotive News 100 Leading Women honoree.
- Appointed to Winnebago Industries’ board of directors in 2023.

## Latest updates

- **2025-03** — Started as TouchPoint President and CEO.
- **2025-04** — TouchPoint acquired Newcastle Systems, effective April 2.
- **2025-05** — Shared accounts of early TouchPoint site visits, including Honeoye Falls, Hong Kong, China and Concordville.
- **2026-03** — Reflected publicly on her first anniversary at TouchPoint and the women helping shape its leadership team.

## Links

- Website: https://www.touchpointinc.com/team/president-ceo
- LinkedIn: https://www.linkedin.com/in/staci-kroon

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Profile page: https://yespress.io/staci-kroon
Published by YesPress — https://yespress.io
Last updated: 2026-10-09