# St. John

> St. John is an independent Jacksonville advertising agency founded in 1984. It combines strategy, creative, digital experience, media, public relations, social influence and data science, with a particular knack for challenger brands, multi-unit businesses and mature categories that need a fresh reason to matter.

- **Founded:** 1984
- **Headquarters:** Jacksonville, United States
- **Founders:** Dan J. St. John (Founder and Chairman)
- **Products:** Strategy, Brand and creative, Digital experience and integration, Media, Influence and activation
- **Notable:** Helped Florida Lottery annual sales grow from $3.9 billion to $6.1 billion, a reported 56% increase, with six consecutive record sales years during its tenure., Helped Zaxby's expand from 110 restaurants to more than 900 over 16 years and reported 58 growth quarters out of 64., Reported a 42% to 59% reduction in acquisition cost for WellCare campaigns.

## Products & services

- **Strategy** — Audience research, brand positioning, customer experience and communications planning.
- **Brand and creative** — Identity and design, campaign development, video, audio, digital, social and content production.
- **Digital experience and integration** — Digital design, front-end UX/UI development and CMS integration.
- **Media** — Data-led audience and channel planning, traditional and programmatic buying, paid social and search marketing.
- **Influence and activation** — Social strategy, creator and influencer campaigns, community management, public relations and market activation.
- **Data science** — Predictive and advanced analytics, ROI attribution, martech and adtech deployment, and AI model development.
- **Nectar Studios** — An in-house content and production arm developed for faster, more consistent client content.

## Achievements

- Helped Florida Lottery annual sales grow from $3.9 billion to $6.1 billion, a reported 56% increase, with six consecutive record sales years during its tenure.
- Helped Zaxby's expand from 110 restaurants to more than 900 over 16 years and reported 58 growth quarters out of 64.
- Reported a 42% to 59% reduction in acquisition cost for WellCare campaigns.
- Reported record Daytona Supercross attendance, double-digit year-over-year revenue gains and a 56% reduction in acquisition cost.
- Generated a reported 16 million targeted impressions and more than 67,000 incremental store visits for Metro Diner.
- Won a 2025 Gold ADDY for Tampa Electric's ‘Your Neighbor, Mr. Sun’ campaign and a Silver ADDY for JAXUSA Partnership's ‘JAX Marks the Spot.’
- Won JEA's five-year, $16.35 million public-education assignment in 2025 after a competitive evaluation.
- Was selected as Perkins Restaurant & Bakery's creative agency of record in November 2025.

## Latest updates

- **2025-11** — Perkins Restaurant & Bakery selected St. John as its creative agency of record.
- **2025-03** — JEA approved a five-year public-education services contract for St. John with a $16.35 million ceiling and two optional one-year renewals.
- **2025-02** — St. John's Tampa Electric campaign won a Gold ADDY, while its JAXUSA Partnership work won Silver at the AAF Jacksonville awards.

## Links

- Website: https://www.sjp.com/
- LinkedIn: https://www.linkedin.com/company/st.-john-&-partners
- Twitter/X: https://twitter.com/stjohnpartners
- Instagram: https://www.instagram.com/stjohnpartners/
- Facebook: https://www.facebook.com/stjohnandpartners/

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Profile page: https://yespress.io/st-john
Published by YesPress — https://yespress.io
Last updated: 2026-09-24