# SRG

> SRG, formerly St Regis Group, is a privately held North American supplier that designs, decorates, sources and distributes awards, promotional products and corporate gifts through promotional-products distributors. Founded in 1999 as an awards specialist, the Markham-rooted company expanded through 18 acquisitions, a catalog spanning recognition, drinkware, writing instruments, housewares, bags and technology, and partnerships with more than 40 retail brands. It reported $70.8 million in 2024 North American promotional-products revenue and operates more than 400,000 square feet of manufacturing and warehousing space in Markham, Ontario, and Itasca, Illinois.

- **Founded:** 1999
- **Headquarters:** Markham, Canada
- **Founders:** Richard Firkser (Founder and President)
- **Team size:** More than 400 employees; LinkedIn lists 201-500 employees, while PPAI reported more than 500 in 2026.
- **Products:** Awards and recognition, Corporate gifts and promotional products, Premium retail brands, SRG Global, Digital sales tools
- **Notable:** Reached No. 20 among suppliers in the 2026 PPAI 100, up from No. 22 in 2024 and No. 17 in 2025 under PPAI's changing annual scoring., Ranked No. 25 on Counselor's 2025 Top 40 Suppliers list after debuting at No. 26 in 2024., Reported 2024 North American promotional-products revenue of $70.8 million, up 2.9% from $68.8 million in 2023.

## Products & services

- **Awards and recognition** — Stock and custom crystal, acrylic, glass and other awards, plaques, paperweights, trophies and deal toys with decoration and personalization.
- **Corporate gifts and promotional products** — Customizable drinkware, barware, pens, journals, housewares, kitchenware, bags, tools, technology, outdoor goods and gift sets sold through distributors.
- **Premium retail brands** — A portfolio of more than 40 retail brands, with disclosed relationships including RIEDEL, Cerruti 1881, Hugo Boss, OtterBox, S'well, Shinola, Swarovski, Logitech and Rollink.
- **SRG Global** — Custom global sourcing across more than 35 product categories, advertised with low minimums from 100 units and 15-day quick-ship availability on qualifying projects.
- **Digital sales tools** — Catalogs, client-friendly flyers, videos and PitchPro presentation-building tools for distributor sales workflows.

## Achievements

- Reached No. 20 among suppliers in the 2026 PPAI 100, up from No. 22 in 2024 and No. 17 in 2025 under PPAI's changing annual scoring.
- Ranked No. 25 on Counselor's 2025 Top 40 Suppliers list after debuting at No. 26 in 2024.
- Reported 2024 North American promotional-products revenue of $70.8 million, up 2.9% from $68.8 million in 2023.
- Built a footprint exceeding 400,000 square feet across Markham, Ontario, and Itasca, Illinois.
- Completed 18 acquisitions by the 2025 rebrand.
- Earned an EcoVadis Bronze rating in 2023 and published annual impact reporting.
- Installed air-source heat pumps at the Markham facility to reduce reliance on natural gas.

## Latest updates

- **2026** — PPAI ranked SRG No. 20 among suppliers and highlighted its use of AI and automation, the AAWI partnership and air-source heat pumps at its Markham facility.
- **2025-11** — SRG became the exclusive North American provider of All American Writing Instruments' full portfolio of pens, pencils and markers.
- **2025-07** — Counselor ranked SRG No. 25 after the company reported $70.8 million in 2024 North American promotional-products revenue.
- **2025-07** — SRG added selected Rollink foldable luggage and mini-bags to its offer.
- **2025-03** — SRG appointed Sergio Munoz senior vice president of sales for Canada.
- **2025-01** — St Regis Group rebranded as SRG while preserving St Regis as an awards brand within the portfolio.

## Links

- Website: https://stregisgrp.com
- LinkedIn: https://www.linkedin.com/company/stregisgrp
- Twitter/X: https://twitter.com/esp_promo
- Instagram: https://instagram.com/stregisgrp
- Facebook: https://facebook.com/esppromo

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Profile page: https://yespress.io/srg
Published by YesPress — https://yespress.io
Last updated: 2026-08-23