# SQUIRE

> SQUIRE is vertical business software built specifically for barbershops. Its system connects consumer discovery and booking with scheduling, point of sale, payments, staff payouts, marketing, inventory, analytics, branded apps, and emerging AI tools. The company says it serves more than 3,000 shops and has processed more than $1 billion in payments, turning an industry once run through calls, texts, cash, and spreadsheets into a connected operating system.

- **Founded:** 2015
- **Headquarters:** New York City, United States
- **Founders:** Songe LaRon (Co-founder and CEO), Dave Salvant (Co-founder and President), Yas Tabasam (Co-founder and first CTO; departed after two years)
- **Team size:** 201-500 employees on LinkedIn
- **Products:** SQUIRE booking and marketplace, SQUIRE Commander, SQUIRE POS and Payments, Auto Payout and Rent Collect, Engage
- **Notable:** Accepted into Y Combinator's Summer 2016 program after earlier rejections., Won a 43North award and built a second operating base in Buffalo, New York., Processed more than $100 million in transactions by the 2019 Series A.

## Products & services

- **SQUIRE booking and marketplace** — Consumer discovery, reviews, appointment booking, rescheduling, payments, and tips through web and mobile experiences.
- **SQUIRE Commander** — The shop-management application for scheduling, point of sale, staff, waitlists, reports, inventory, gift cards, loyalty, and customer operations.
- **SQUIRE POS and Payments** — Barbershop-specific checkout that combines services, products, tips, commission or booth-rent logic, card readers, and smartphone Tap to Pay.
- **Auto Payout and Rent Collect** — Money-movement tools that automate barber commissions and collect chair rent instead of leaving owners to reconcile spreadsheets and peer-to-peer transfers.
- **Engage** — Email and SMS marketing tools for promotions, retention, and rebooking, available on mobile and increasingly powered by SQUIRE AI.
- **Branded apps and booking pages** — White-labeled mobile apps and branded web booking experiences for established and multi-location shops.
- **SQUIRE AI and Operator** — An intelligence layer for smart rebooking, marketing, reporting, review workflows, and an AI-powered operator positioned as a front desk and business assistant.

## Achievements

- Accepted into Y Combinator's Summer 2016 program after earlier rejections.
- Won a 43North award and built a second operating base in Buffalo, New York.
- Processed more than $100 million in transactions by the 2019 Series A.
- Reached a $750 million valuation in July 2021.
- Featured in Forbes' 2021 Next Billion-Dollar Startups list.
- Grew to more than 3,000 shops and more than 7.6 million end clients.
- Processed more than $1 billion in payments, according to SQUIRE's company page.

## Latest updates

- **2024-11** — Silicon Valley Bank provided SQUIRE with $35 million in debt financing for continued product development and expansion.
- **2025-01** — SQUIRE offered to pause subscription fees for three months for barbers and shops affected by the Los Angeles County wildfires.
- **2025-04** — Commander updates reduced duplicate notifications, improved real-time calendar refreshes, expanded Tap to Pay, and previewed two-factor authentication.
- **2025-09** — SQUIRE introduced its AI layer, including Smart Rebooking and planned capabilities for phone answering, marketing, reviews, reporting, search, deposits, and ad tracking.
- **2025-12** — The Commander app added Cash App Pay on supported iPhones.
- **2026-06** — The consumer SQUIRE iPhone app reached version 2.37.0, with English and Spanish support listed by Apple.

## Links

- Website: https://getsquire.com
- LinkedIn: https://www.linkedin.com/company/squiretechnologies
- Twitter/X: https://twitter.com/getsquire
- Instagram: https://www.instagram.com/getsquire/
- Facebook: https://www.facebook.com/squiretechnologies/

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Profile page: https://yespress.io/squire
Published by YesPress — https://yespress.io
Last updated: 2026-08-14