# Spur Reply

> Spur Reply is a Bellevue-based B2B consulting firm in the Reply network. It combines go-to-market strategy, partner ecosystem design, brand and product marketing, operational execution, analytics, and practical AI implementation for enterprise clients including Microsoft, NetApp, Qlik, and SAP.

- **Founded:** 2006
- **Headquarters:** Bellevue, United States
- **Founders:** Randy Karr (Co-founder), Chris McCall (Co-founder), Richard Flynn (Co-founder), Steve White (Co-founder)
- **Products:** Ecosystem consulting, Partner automation, Brand & Creative, Product Marketing, Operations
- **Notable:** Asana Partner of the Year (2024 - AMER), corroborated by Asana’s directory., Qlik customer case reports a program launch in four months, with 82 initiatives and 27 workstreams., Mentor-matching case reports 200+ participants per cycle and approximately 100+ hours saved per cycle.

## Products & services

- **Ecosystem consulting** — Partner strategy, program design, incentives, co-selling, enablement, and partner performance measurement.
- **Partner automation** — Partner relationship management strategy, implementation, integration, governance, and AI-enabled workflows.
- **Brand & Creative** — Brand architecture, messaging, visual identity, content, video, and creative execution.
- **Product Marketing** — Positioning, go-to-market planning, sales enablement, product storytelling, and launch execution.
- **Operations** — Program and project management, operational planning, reporting, and process improvement.
- **Business Transformation** — Strategic planning, operating models, OKRs, organizational adoption, and AI strategy.
- **Asana Solutions & Services** — Certified implementation, workflow design, AI Studio automation, change management, training, and optimization.

## Achievements

- Asana Partner of the Year (2024 - AMER), corroborated by Asana’s directory.
- Qlik customer case reports a program launch in four months, with 82 initiatives and 27 workstreams.
- Mentor-matching case reports 200+ participants per cycle and approximately 100+ hours saved per cycle.
- 2021 acquisition announcement reported Inc. 5000, Seattle Business workplace, and Puget Sound Business Journal Middle Market Fast 50 recognition.

## Latest updates

- **2026-08** — Published Spur Conversations episode 2 with Kate Caday, Jay McBain, and Bob Moore on ecosystem strategy, partner impact, and AI buying.
- **2024** — Recognized as Asana Partner of the Year for AMER; award year independently confirmed in Asana’s current directory.

## Links

- Website: https://www.reply.com/spur-reply/en
- LinkedIn: https://www.linkedin.com/company/spurreply/
- Twitter/X: https://x.com/thespurgroup
- Instagram: https://www.instagram.com/spur_reply/
- Facebook: https://www.facebook.com/thespurgroup/

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Profile page: https://yespress.io/spur-reply
Published by YesPress — https://yespress.io
Last updated: 2026-10-23